... world).”•8• THE AGILE REVOLUTION 01_Highsmith.qxd 3/1/04 5:42 PM Page 8Chapter 1 The Agile Revolution Innovative Product Development Product development teams are facing a quiet revolution in ... shortly by the first iterationof the product. The product, the architecture, the plans, and the specifica-tions evolved as the team adapted to the ever-unfolding reality of the marketand the technology.With ... Customers and product managers drive agile development. The customer team (depending on the product type, the participants may be actual customers, product managers, product champions, or other customer...