. Apply for a registered trademark for use inyour industry. This will also inform you whether the name isavailable. If not, get another name. You can begin some of thisresearch. critical. For a longtime when you're taking your vision forward, passion is every-thing and you are the flag bearer, the embodiment of your idea.Your passion for your business. to forego rental expense altogether andcontinue to work from the second bedroom or kitchen table untilyou are ready to take off. For example, Pat negotiated a reducedrent for ...