Marketing Manager Course - Chapter 13

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 13 Chapter Leadership Leadership McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... State Ohio State Ohio State Em ployee-Orientation Em ployee Em ployee - - Orientation Orientation Production-Orientation Production-Orientation Production-Orientation University of Michigan University ... Relations...

Ngày tải lên: 26/10/2013, 16:15

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 8 Chapter Entrepreneurship Entrepreneurship McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... important goals z The goal is to become a medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. ... successfu...

Ngày tải lên: 15/10/2013, 23:13

... Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... Production Marketing Marketing Finance Finance Production Production Production Production Marketing Marketing Marketing Marketing Finance Finance Finance Finance McG...

Ngày tải lên: 18/10/2013, 11:15

... all managers. managers. The hum an resource staff The hum an resource staff supports managers in supports managers in carrying out HR carrying out HR responsibilities. responsibilities. McGraw-Hill ... © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 10 Chapter Human Resource Management Human Resource Management McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... li...

Ngày tải lên: 18/10/2013, 11:15

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, ... Foreign Foreign - - Born Born Americans Americans Hispanic Hispanic Americans Americans Homosexuals Homosexuals Older Workers Older Workers Women Women McGraw-Hill © 2004 The McGraw-Hill Companies,...

Ngày tải lên: 22/10/2013, 09:15

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... s s Two Two - - Factor Theory Factor Theory McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Maslow Maslow ’ ’ s s Hierarchy Hierarchy of Needs of Needs Self-actualization ... McGraw-Hill © 200...

Ngày tải lên: 22/10/2013, 09:15

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... Teams Self-Managed Team s Project Team s Parallel Team s Virtu a l Team s McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Team Characteristics Project Team Self-managed ... exceeding milesto...

Ngày tải lên: 26/10/2013, 16:15

... distance ¾ Tone of voice McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 15 Chapter Managing Communication Managing Communication McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. ... routine, clear, simple messages McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational Communications Face-to-Face Communication Written C...

Ngày tải lên: 04/11/2013, 10:15

... errors and problems McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 16 Chapter Management Control Management Control McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... McGraw-Hill Companies, Inc. All rights reserved. Types of Financial Controls Budgetary Control Financial Statements Financial Ratios Activity-Based Costing McGraw-Hill © 2004 The McGraw-Hill .....

Ngày tải lên: 04/11/2013, 19:15

... steps: ¾ Maintenance ¾ Kaizen ¾ Innovation © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Just-in-Time (JIT) Systems z Just-in-time (JIT) – the concept behind creating the firm’s ... Productivity © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill 17 Chapter Operations Management Operations Management McGraw-Hill © 2004 The McGraw-Hill Companies,...

Ngày tải lên: 04/11/2013, 19:15