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Corporate Reputations, Branding and People Management 39
... good HR leaders need not only to conceptualize, plan366 Corporate Reputations, Branding and People Management and manage on the outside and from on high, as the Ulrichmodel is often taken to ... levels and achieve balance amongall three poles in Figure 10.3, a message also mirrored by the368 Corporate Reputations, Branding and People Management HR leadership asart(the ‘vision’ thing and ... different (corporate reputations and corporate brands) and those itemsthat make them legitimate (corporate social responsibility and corporate governance).Though the present models and advice...
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Corporate Reputations, Branding and People Management 35
... of profit and power’, his book’s subtitle. He cites thecase of Sir John Browne, an icon of the CSR movement, and 324 Corporate Reputations, Branding and People Management Chapter 9 Corporate ... non-sociallyresponsible brands to coexist.■ The claims for social responsibility must be credible and customers must be able to verify these claims insome way.326 Corporate Reputations, Branding and People Management Thus, ... remain vague, qualitative and generalized; the closerone gets to specifying a measure of 3BL, the less plausible itbecomes.328 Corporate Reputations, Branding and People Management Part of the...
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... chal-lenges and opportunities posed by reputation management and 338 Corporate Reputations, Branding and People Management Box 10.1 Scottish & Newcastle, branding and people management Scottish ... HRM: convergenceof two fields, Journal of Management, 27, 701–721.336 Corporate Reputations, Branding and People Management CHAPTERThe corporate agenda and the HR function:creating a fit-for-purpose ... partners holding strongmarket positions who understand the distinctive nature of their own340 Corporate Reputations, Branding and People Management markets. (http://www.scottish-newcastle.com/sn/scottishnewcastle;5...
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... thinking, and ensuring corporate governance.Source: Adapted from Ulrich, 1996; Ulrich and Brockbank, 2005348 Corporate Reputations, Branding and People Management Box 10.3 Elective Affinity and HR ... they are too technically focused and characterized bya lack of business management knowledge (Langbert, 2005),350 Corporate Reputations, Branding and People Management an issue that the CIPD ... 344 Corporate Reputations, Branding and People Management Strategic partnersSmall number of senior HR professionals working closely with business leaders influencing strategy and steering...
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... learn, and to be able to say, ‘I get along with every-one’. Mastery and knowing something has given way354 Corporate Reputations, Branding and People Management 3 Developing HR strategies and ... not match rhetoric and spin with action.356 Corporate Reputations, Branding and People Management Questions for HR leadership■ To what extent does your HR function understand and systemat-ically ... HRprofessionalism and well-roundedness2 Addressingindividual employeeidentification and engagement issues1 Understanding and managing the corporate agenda: reputations, branding, CSR and governance3...
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Tài liệu Corporate Reputations, Branding and People Management 40 pdf
... Shop 12Brand equity 52–3components 52–3definition 52see also Employer brand equityBrand identity 55, 57–8vs brand reputation 58definition 57 Branding corporate, see Corporate branding developments ... 81–102.Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing humanresource management. London: Routledge.374 Corporate Reputations, Branding and People Management Psychological ownership ... brand 22–3Associations, as component of brand equity 53AT&T, acquisition and re -branding of NCRCorporation 3–5Autobiography, organizational 21, 65, 106Awareness, as component of brand...
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Tài liệu Corporate Reputations, Branding and People Management 1 ppt
... community.Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... GraemeTo my husband, Christopher, and our children, Alexander and James– Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HRGraeme Martin and Susan HetrickAMSTERDAM ... and branding in global companies:the challenges for people management and HR 2278 Corporate communications and the employment relationship 2579 Corporate strategy, corporate leadership,corporate...
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Tài liệu Corporate Reputations, Branding and People Management 2 ppt
... reputations and brands by marketing and communi-cations consultants and academics, and a few on employer branding, we believe this book is one of the few works thatexplores the broader corporate ... Europe and Asia. Among the issues we have cov-ered are:■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon-sibility, governance, strategy and ... of people management, strategic HR and organizational communications in shaping reputa-tions and brands■ The ‘business case’ for CSR■ Corporate governance and leadership■ The future of HR and...
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Tài liệu Corporate Reputations, Branding and People Management 3 ppt
... questionable8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth-ical behaviour. Well-known examples include the UScases of Enron, Andersen ... grasp the corporate agenda, organizationalneeds for corporateness and begin to understand and use thelanguage and insights of branding, marketing, communications,public relations and corporate ... companies to differentiate10 Corporate Reputations, Branding and People Management As noted earlier, both cases illustrate the role of employees and managers in creating and maintaining these valuable...
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Tài liệu Corporate Reputations, Branding and People Management 4 ppt
... of corporateness for the HR profession;what potential does it create and what challenges does it posefor practitioners?16 Corporate Reputations, Branding and People Management Defining corporateness: ... ofindividualemploymentrelationships and employeebehaviour Corporate imageOrganizationalidentity Corporate reputation(s)Communicationstrategy and employer branding Organizationalactions and competences Corporate brandFinancialoutcomes Corporate identityThe ... differentiate themselves to achieve long-run success,14 Corporate Reputations, Branding and People Management Chapter 1 The importance of the corporate agenda and its links with HRM 23Most of the business...
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