The Lure of Global Branding

The Lure of Global Branding

The Lure of Global Branding

... In another example, the global brand manager at Smirnoff has sign- off authority on the selection of advertising agencies and themes. While companies are spelling out the authority of the global ... credibility because of the resources and knowl- edge base that come with it. • Companies can signal the importance of the role through the title they give the manager...

Ngày tải lên: 24/10/2013, 08:20

22 501 1
The Role of Rainfed Agriculture in the Future of Global Food Production doc

The Role of Rainfed Agriculture in the Future of Global Food Production doc

... importance in the evolving global food system. The paper starts with a critical synthesis of the literature on the prospects for increased rainfed crop production. The review of water management, ... for the capture of runoff, and are generally small both in size and in level of investment. Water harvesting activities occur near the location where the rain falls,...

Ngày tải lên: 09/03/2014, 00:20

127 634 0
Knowledge and Skill Chains in Engineering and Manufacturing: Information Infrastructure in the Era of Global Communications docx

Knowledge and Skill Chains in Engineering and Manufacturing: Information Infrastructure in the Era of Global Communications docx

... chaining of the new scenarios will meet problems of quality, of interoperability of data, and of the scaling and combination of knowledge. How to offer continuity of service, the ubiquitous reuse of ... without the help and hard work of many volunteers. First, we thank the members of the Organizing Committee. Further thanks go to the authors, the members o...

Ngày tải lên: 22/03/2014, 10:20

389 1,3K 0
Economics and the Challenge of Global Warming pdf

Economics and the Challenge of Global Warming pdf

... idea to rest. In the seventeenth century, Grotius, the father of the freedom -of -the- seas doctrine, asserted that the vagrant waters of the sea should necessarily be free as neither navigation ... primarily about the economics of global warming. Economics offers a powerful set of theoretical and empirical techniques for formulating appropriate responses. But the e...

Ngày tải lên: 23/03/2014, 12:21

246 517 0
Báo cáo khoa học: "On the Applicability of Global Index Grammars" ppt

Báo cáo khoa học: "On the Applicability of Global Index Grammars" ppt

... in T ∗ } The main difference between, IGs, LIGs and GIGs, corresponds to the interpretation of the derives relation relative to the behavior of the stack of indices. In IGs the stacks of indices ... and many other proposals that would be imp ossible to mention here. orems of GILs in terms of the LR-2PDA and GIGs. The family of GILs is an Abstract Fam- ily of Lan...

Ngày tải lên: 23/03/2014, 19:20

8 348 0
Multilateral Enviromental Agreements and the Future of Global Biodiversity pdf

Multilateral Enviromental Agreements and the Future of Global Biodiversity pdf

... the centre of the Ramsar philosophy is the “wise use” concept. The wise use of wetlands is defi ned as the maintenance of their ecological character, achieved through the implementation of ... but the existence of an agreement to ensure the sustainability of the trade is important in order to safeguard these resources for the future. The trade in wild anim...

Ngày tải lên: 25/03/2014, 06:21

86 551 1
The yield gap of global grain production-A spatial analysis

The yield gap of global grain production-A spatial analysis

... global overview of the spatial distribution of the influence of some of these factors. Acknowledgement This research is contributing to the Global Land Project (GLP). The authors acknowledge the ... yield gaps of global grain production. We ex- plained the spatial variation across the globe to explore the poten- tial for intensification and the nature of the...

Ngày tải lên: 16/12/2012, 15:22

11 792 0
Tài liệu The Global Report of the Economics of Adaptation to Climate Change Study: Consultation Draft doc

Tài liệu The Global Report of the Economics of Adaptation to Climate Change Study: Consultation Draft doc

... percent of countries will incur costs of more than 92 percent of base costs of installed infrastructure in the worst 5 percent of climate outcomes. The important lesson is not the magnitude of the ... costs of adaptation 96 under the majority of climate scenarios, but rather the possible impact of the worst-case climate scenarios on a small number of c...

Ngày tải lên: 16/02/2014, 10:20

109 748 1
Tài liệu Global Retail Lending in the Aftermath of the US Financial Crisis: Distinguishing between Supply and Demand Effects ppt

Tài liệu Global Retail Lending in the Aftermath of the US Financial Crisis: Distinguishing between Supply and Demand Effects ppt

... 2008 and thus after the end of the sample period. While both banks recorded profits for the first half of 2008 and gave a positive outlook for the remainder of the year, they publicly acknowledged ... reported in parentheses, the number of observations is reported in brackets. The DD estimate is in bold. The acceptance rates of both types of banks before the...

Ngày tải lên: 16/02/2014, 10:20

51 451 0
Tài liệu Central Bank Announcements of Asset Purchases and the Impact on Global Financial and Commodity Markets docx

Tài liệu Central Bank Announcements of Asset Purchases and the Impact on Global Financial and Commodity Markets docx

... research assistance. The views expressed here are those of the authors and do not necessarily represent those of the Federal Reserve Bank of San Francisco or the Board of Governors of the Federal Reserve ... and then used purchases of different assets as an additional policy tool. Following the failure of Lehmann Brothers and the financial turmoil that ensued,...

Ngày tải lên: 17/02/2014, 03:20

48 1,5K 0
w