... because you would rather lose all of your customers than sell each good at a loss.) How can firms prevent destructive price competition from draining all of the profits? If antitrust laws didn’t ... met. Internet Price Competition Amazon.com was one of the brightest stars of the tech boom, yet its stock market success baffled many economists. The Internet multiplies competition, and nearly ... price competition, Internet retailers will never achieve sustained high profitability unless, perhaps, they use complex pricing. Using Complication to Reduce Price Competition [2] You’re offered...