... A Successful Customer Satisfaction Measurement System.” ASQC Customer- Supplier Division Fall Conference. San Diego, CA: CSD Proceedings. Vavra, T. G. 2002. Customer Satisfaction Measurement Simplified: ... survey methods and designs that will facilitate an effective customer satisfaction measurement (CSM) process. KEY WORDS Customer Satisfaction Measurement (CSM), research design, survey methods, response ... (Israel, 1994). The types of customer surveys most often used for measuring customer satisfaction include general customer satisfaction tracking and transaction satisfaction tracking, determined...