Corporate Reputations, Branding and People Management 35

... of profit and power’, his book’s subtitle. He cites the case of Sir John Browne, an icon of the CSR movement, and 324 Corporate Reputations, Branding and People Management Chapter 9 Corporate ... non-socially responsible brands to coexist. ■ The claims for social responsibility must be credible and customers must be able to verify these claims in some way. 326 Corporate...

Ngày tải lên: 18/10/2013, 00:15

... chal- lenges and opportunities posed by reputation management and 338 Corporate Reputations, Branding and People Management Box 10.1 Scottish & Newcastle, branding and people management Scottish ... HRM: convergence of two fields, Journal of Management, 27, 701–721. 336 Corporate Reputations, Branding and People Management CHAPTER The corporate age...

Ngày tải lên: 20/10/2013, 19:15

... thinking, and ensuring corporate governance. Source: Adapted from Ulrich, 1996; Ulrich and Brockbank, 2005 348 Corporate Reputations, Branding and People Management Box 10.3 Elective Affinity and HR ... they are too technically focused and characterized by a lack of business management knowledge (Langbert, 2005), 350 Corporate Reputations, Branding and People...

Ngày tải lên: 20/10/2013, 19:15

... learn, and to be able to say, ‘I get along with every- one’. Mastery and knowing something has given way 354 Corporate Reputations, Branding and People Management 3 Developing HR strategies and ... not match rhetoric and spin with action. 356 Corporate Reputations, Branding and People Management Questions for HR leadership ■ To what extent does your HR functi...

Ngày tải lên: 24/10/2013, 18:15

... good HR leaders need not only to conceptualize, plan 366 Corporate Reputations, Branding and People Management and manage on the outside and from on high, as the Ulrich model is often taken to ... levels and achieve balance among all three poles in Figure 10.3, a message also mirrored by the 368 Corporate Reputations, Branding and People Management HR leadership...

Ngày tải lên: 24/10/2013, 18:15

... Shop 12 Brand equity 52–3 components 52–3 definition 52 see also Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments ... 81–102. Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human resource management. London: Routledge. 374 Corporate Reputations, Branding and People Ma...

Ngày tải lên: 15/12/2013, 10:15

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sibility, go...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: ... of individual employment relationships and employee behaviour Corporate image Organizational identity Corporate reputation(s) Communication strategy and employer br...

Ngày tải lên: 15/12/2013, 10:15