John Wiley And Sons Wireless Networks eBook LiB - Preface

... and satellite phones as well as wireless local area networks (WLANs) have found widespread use and have become an essential tool to many people in every-day life. The popularity of wireless networks ... layer and the MAC protocols of two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further- more, it discusses the latest developments in the field of...

Ngày tải lên: 29/09/2013, 21:20

... other standards discussed so far. IS-95 is incompa-tible with IS-136 and its deployment in the United States started in 1995. Both IS-136 and IS-95 operate in the same bands with AMPS. IS-95 is ... GermanyJohn Wiley & Sons Australia Ltd, 33 Park Road,Milton, Queensland 4064, AustraliaJohn Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop 02–01,Jin Xing Distripark, Singapore 129...

Ngày tải lên: 13/09/2012, 10:21

... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 74 8-6 011, fax (201) 74 8-6 008, e-mail: permcoordinator @wiley. com.Limit of Liability/Disclaimer ... tossmost catalogs and direct mail unopened into the wastebasket; deleteunwanted and unread e-mail messages; and refuse to listen to tele-phone solicitations.Thomas...

Ngày tải lên: 21/09/2012, 17:33

... create an effective ad cam- paign. Rosser Reeves of the Ted Bates & Company advertising agency favored linking the brand directly to a single benefit, as in “R-O-L-A-I-D-S spells RELIEF.” Leo ... murdered. And the marketing Draculas are draining the very lifeblood away from brands. Brands are being bargained, belit- tled, bartered and battered. Instead of being brand-asset man- agers,...

Ngày tải lên: 24/10/2013, 08:20

... Hanish Pringle and Marjorie Thompson, Brand Soul: How Cause-Related Marketing Builds Brands (New York: John Wiley & Sons, 1999); Richard Earle, The Art of Cause Marketing (Lin- colnwood, Ill.: ... Hidden Force Be- hind Growth, Profits, and Lasting Value (Boston: Harvard Busi- ness School Press, 1996). 26. Appeared in www.1-to-1marketing.com online. Also see Don Pep- pers and Mar...

Ngày tải lên: 24/10/2013, 08:20

... markets and those who don’t survive the assault.” But how do you change a company? How do you get your em- ployees to adopt a new mind-set and give up their comfortable activ- ities and learn ... unopened into the wastebasket; delete unwanted and unread e-mail messages; and refuse to listen to tele- phone solicitations. Thomas Davenport and John Beck point out in The Attention E...

Ngày tải lên: 24/10/2013, 08:20

... product-centered ap- proach), they need to ask their customers what they are interested in (and not interested in), what information they would like, what ser- vices they would want, and how, ... two— and only two—basic functions: marketing and innovation. Mar- keting and innovation produce results: all the rest are costs.” 22 L. L. Bean, the outdoor mail order firm, wholeheartedly pr...

Ngày tải lên: 24/10/2013, 08:20

... fu- ture and know it, and those who can’t predict the future and don’t Forecasting and the Future 67 know it. After asking different economists for an opinion, Harry Tru- man finally gave up and ... employ- ees’ customer satisfaction scores. A company should go further and honor outstanding employee performance through recognition pro- grams, newletters, CEO awards, and the like....

Ngày tải lên: 24/10/2013, 08:20

... debates and out-of-the-box thinking. They invite big-picture ideas. They tolerate honest mis- takes. And when they make the final decision, they inspire their peo- ple to do their best. And the ... effectively. • A brand manager needing to do a concept test turns on his computer and looks up the six steps in a concept test; he re- ceives tips and best-of-class examples. A brand manag...

Ngày tải lên: 24/10/2013, 08:20

... brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more. Why not offer a trade-in plan for old equipment and ... objec- tives, strategy, tactics, budget, and controls. 1. Situational analysis. Here the company examines the macro forces (economic, political-legal, social-cultural, technologi- cal) an...

Ngày tải lên: 24/10/2013, 08:20