... aimed to give the background of the study. It mentions the rationale, aims of the study, the research methods, scope of the study and the process of research. The development part of the thesis consists ... advertising, the encoder is the copywriter, and the decoder is the reader, the meaning transmitted is about the product or more specifically, an attempt to make the reader buy the product, the code (in the ... WEBSITES is the study of what kinds of sentences are presented in the mass media – websites. 2. Aims of the study In this thesis, the hypothesis and the research questions are: - What are the features...