marketing selling- jossey bass
... xixPreface xxiiiAcknowledgments xxixONEMarketing: What’s It All About? 1Marketing 101 1Consultants and Marketing 5The ABCs of Marketing 1 1Marketing from Day One 1 5Marketing: Take Action 16PART ONEAssess ... Explore 21 8Marketing: Take Action 220ContentsxiiiBiech.ftoc 3/24/03 1:25 PM Page xiii PART FOURMarketing SupportELEVENMarketing: Can It Be Fun? 223Proven Ways to Generate Marketi...
Ngày tải lên: 23/10/2012, 11:23
... Wiley & Sons, Inc. All rights reserved.Published by Jossey- BassA Wiley Imprint989 Market Street, San Francisco, CA 94103-1741 www.josseybass.comNo part of this publication may be reproduced, ... materials for an entire school system is strictly forbidden .Jossey- Bass books and products are available through most bookstores. To contact Jossey- Bass directlycall our Customer Care De...
Ngày tải lên: 05/10/2012, 09:47
Jossey Bass English Brainstormers
... Wiley & Sons, Inc. All rights reserved.Published by Jossey- BassA Wiley Imprint989 Market Street, San Francisco, CA 94103-1741 www.josseybass.comNo part of this publication may be reproduced, ... materials for an entire school system is strictly forbidden .Jossey- Bass books and products are available through most bookstores. To contact Jossey- Bass directlycall our Customer Care De...
Ngày tải lên: 05/10/2012, 09:47
... Wiley & Sons, Inc. All rights reserved.Published by Jossey- BassA Wiley Imprint989 Market Street, San Francisco, CA 94103-1741 www.josseybass.comNo part of this publication may be reproduced, ... fax 201-748-6008, e-mail:permcoordinator@wiley.com .Jossey- Bass books and products are available through most bookstores. To contact Jossey- Bass directly call our Customer Care Department...
Ngày tải lên: 05/10/2012, 09:47
Jossey bass performance based management what every manager should do to get results ebook lib
... perform as expected. His ideas were further developed in Human Competence (San Francisco, CA: Jossey- Bass, 1978). 2. Roger Kaufman suggests there are three levels of clients and beneficiaries of ... or deliverables required to achieve the objectives might in- clude the development of products, marketing strategies, agreements, and policies required to manufacture, promote, sell, distribu...
Ngày tải lên: 02/04/2014, 18:07