Principles of marketing
Principles of marketing
... Flash Cards Go to www.mypearsonmarketinglab.com This page intentionally left blank Principles of Marketing This page intentionally left blank Principles of Marketing 14 | E PHILIP Kotler ... article in the Journal of Marketing. Professor Kotler was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American...
Ngày tải lên: 17/08/2013, 09:20
Customer Service - Principles of Service Marketing and Management - C Lovelock & L Wright
... inconve- nience and/or loss of time and money because of service failures, either a monetary payment or an offer of equiva- lent service in kind is appropriate. This type of recovery strategy may ... nature of these interactions strongly influences the customer's perceptions of service quality.14 Customers often judge the quality of the service they receive largely on t...
Ngày tải lên: 07/02/2013, 09:52
Tài liệu PRINCIPLES OF INTERNET MARKETING doc
... 10 Advantages Democratization of advertising Reach: Collapsing barriers of time & space Lower risk of product / services innovation Lower cost / higher ROI Digitization of all information Virtual ... 7 Virtual FAQ, forums, electronic 2 Topic: Internet Marketing E -Marketing vs. marketing Internet demographics Advantages New contagions of informati...
Ngày tải lên: 09/12/2013, 20:15
Wiley Inside Information Making Sense of Marketing Data.pdf
... world of marketing have been able to rely on a small number of reasonably methodologically sound sources of marketing data. But today, increasingly, we are faced with more information, much of which ... researcher can offset much potential source of bias through careful questionnaire design (and skilful interviewing). Even the most professional of surveys will not wholly count...
Ngày tải lên: 13/08/2012, 15:38
Principles of Digital Communication Systems and Computer Networks
... HỮU RU MSSV:08520582-TRƯƠNG VĂN VĨ MSSV:08520470Sau đây là bài dịch chương II trong sách Principles of Digital Communication Systems and Computer Networks” của nhóm em.Phần I – Các hệ thống ... Shannon đặt nền móng về lý thuyết thông tin năm 1948. Cuốn sách của ông “A Maththemathical Theroy of Communication ” (Một lý thuyết toán học của sự truyền thông tin) được xuất bản trong Tạp chí .....
Ngày tải lên: 18/09/2012, 10:13