... nursed, and enticed to remain alive. Gradually, the idea became a giant under its own power, and it coaxed, nursed, and drove me. Ideas are like that. First you give life and action and guidance ... problems of the present, and less attention to the dead past, and the yet unborn future. Fifth. In the professions of law, medicine, and education, a new brand of leadership, and to some extent, ... consulted, and his services enlisted for this purpose. Successful merchants employ men and women who understand the art and the psychology of advertising to present the merits of their merchandise....