... careful blending of the elements of the marketing mix—product, distribution, promotion, and price—each of which is a subset of the overall marketing strategy In the two final steps of the planning ... Contemporary Marketing 63 Marketers make decisions about target markets and marketing mix variables in a vacuum, without taking into account the dynamic nature of the five dimensions of the marketing ... part Strategic Planning in Contemporary Marketing 33 Each element of the marketing mix - product, price, distribution, and promotion - is a subset of the overall marketing strategy ANS: OBJ:...