... company’s mission • As the business grows or is forced to alter its product, market, or technology, redefining the company mission may be necessary Ex 2. 2 (adapted) • • • • • • • • • • Mission Statement ... Geographic Domain Technology Concern for Survival Philosophy Self-concept Concern for Public Image Consumers Quality Ex 2. 2 Excerpts From Actual Mission Statements Ex 2. 2 Excerpts From Actual Mission ... 10.Eliminate slogans, exhortations, and numerical targets 11.Eliminate work standards (quotas) and management by objective 12. Remove barriers that rob workers, engineers, and managers of their right...