Marketing 12th edition kerin test bank

... Chapter 02 - Master Test Bank CHAPTER 2: MASTER TEST BANK DEVELOPING SUCCESSFUL ORGANIZATIONAL AND MARKETING STRATEGIES Test Item Table by Learning Objective and Bloom’s ... head of marketing from vice president of marketing to a chief executive officer b corporate marketing official c coordinating marketing officer d chief marketing officer e corporate marketing ... w...

Ngày tải lên: 16/11/2017, 15:17

... CHAPTER 2: MASTER TEST BANK DEVELOPING SUCCESSFUL MARKETING AND ORGANIZATIONAL STRATEGIES Test Item Table by Learning Objective and Bloom’s Level of Learning ... marketing to a chief executive officer b corporate marketing official c coordinating marketing officer d chief marketing officer e corporate marketing executive Answer: d Page(s): 27-28 LO: AACSB: ... 2-135 MARKETI...

Ngày tải lên: 16/11/2017, 15:17

... about marketing audits is true? a Marketing audits only need to be performed once b The main purpose of the marketing audit is to develop a full profile of a company's marketing effort c Marketing ... commitments of resources Marketing planning involves designing activities relating to marketing objectives and the changing marketing environment Marketing planning is the basi...

Ngày tải lên: 16/11/2017, 15:17

... factors that influence consumer behavior and marketing strategy 100 Explain the concept of culture and discuss why is it important to study for understanding consumer behavior 101 Compare and ... culture Topic: Cross-Cultural Variations in Consumer Behavior Which of the following is a cultural factor that affects consumer behavior and marketing (p 38) strategy? A demog...

Ngày tải lên: 19/10/2017, 16:17

... territories, markets, and channels B) ensuring that the company achieves the sales, profits, and other goals set out in its annual plan C) checking ongoing performance against the annual plan and taking ... 94) Define marketing planning Briefly outline what a company should cover in its marketing plan Answer: Marketing planning involves deciding on marketing strategies that will help...

Ngày tải lên: 16/11/2017, 15:17

... Standardized services _ research is done to test different decision alternatives such as new product concept testing, advertising copy testing, and pretest marketing a) Selective b) Programmatic ... performance b choose between decision choices c develop marketing options d test decision alternatives e none of the above a Marketing research firms that are involved only in data c...

Ngày tải lên: 16/11/2017, 15:18

... Hard Rationale: The price is what is exchanged for the product—in this case, the sale lowers the price of the product 1-98 MARKETING MIX: PRICE APPLICATION The element of the marketing mix demonstrated ... for the product—in this case, access to the concert The toy donation was exchanged for the privilege of listening to the music 1-100 MARKETING MIX: PROMOTION K...

Ngày tải lên: 16/11/2017, 15:18

... evaluation phase Evaluation, the third phase of the strategic marketing process, requires the marketing manager to (1) compare the results of the marketing program with the goals in the written plans to ... Describe the four components of the implementation phase of the strategic marketing process Level of Difficulty: Easy Topic: Marketing tactics 321 Compared to...

Ngày tải lên: 16/11/2017, 15:18

... $10,000 worth of new software, the station manager sued the salesperson and his company for: A misrepresentation and breach of warranty B misuse of relationship marketing C violation of Title VII ... makes claims of a "factual nature" regarding a service' s inherent capabilities, the law treats these comments as statements of fact and warranties D A salesperson's opinion of t...

Ngày tải lên: 08/09/2017, 09:03

... "emotional health" Give examples of each Answer: Mental health refers to the thinking part of psychosocial health while emotional health refers to the feeling part of psychosocial health Examples ... contributor to unhealthy behavior Answer: TRUE Diff: Page Ref: 31 Skill: Understanding 62) Psychological health encompasses the mental, emotional, social, and spiritual dimension...

Ngày tải lên: 08/09/2017, 09:04

... This is an example of A) internal financial information B) internal nonfinancial information C) external financial information D) external nonfinancial information Answer: B Page Ref: 34 Objective: ... required for proper and complete evaluation of performance C) The AIS was often just one of the information systems used by an organization to collect and process financial and nonf...

Ngày tải lên: 08/09/2017, 09:05

... Pays secretary $2,800 salary FOR INSTRUCTOR USE ONLY - 30 Test Bank for Accounting Principles, Twelfth Edition Solution 160 (a) Effect on Accounting Equation (b) Debit-Credit Analysis The asset ... bill Borrows money from local bank Makes payment on account Receives cash due from customers FOR INSTRUCTOR USE ONLY Test Bank for Accounting Principles, Twelfth Edition - 46...

Ngày tải lên: 08/09/2017, 09:05

... diverse Answer: D Objective: LO1 Difficulty: Easy 7) Pond Corporation uses the fair value method of accounting for its investment in Swan Company Which one of the following events would affect the ... (219,050) $280,950 Objective: LO5 Difficulty: Moderate 10) An investor uses the cost method of accounting for its investment in common stock During the current year, the investor received $2...

Ngày tải lên: 08/09/2017, 09:08

... when the majority owner has control if: a The subsidiary is in bankruptcy b A manufacturing-based parent has a subsidiary involved in banking activities c The subsidiary is located in a foreign ... LEARNING OBJECTIVES: ADAC.FISC.2-8 31 The SEC requires the use of push-down accounting in some specific situations Push-down accounting results in: a goodwill be recorded in the parent company...

Ngày tải lên: 08/09/2017, 09:09

... interests accounting method will now be accounted for under the acquisition method of accounting for business combinations E Companies previously using the purchase or pooling of interests accounting ... amortization B a definite-lived asset subject to testing for impairment C an indefinite-lived asset subject to amortization D an indefinite-lived asset subject to testing for impairment...

Ngày tải lên: 08/09/2017, 09:09