... Significance of Social Class in Marketing, ” Journal of Consumer Research, December 1983, p 267; and Richard P Coleman and Lee P Rainwater, with Kent A McClelland, Social Standing in America; New Dimensions ... use of music, language and images key to remain relevant and fresh Vibration Online Media Helps Firms Reach Gen Y and Z YouTube Spotlight 4-20 Applications in Consumer Behavior EVO 3D Superphone ... historical, and economic environment Cohort analysis is the process of describing and explaining the attitudes, values and behaviors of an age group as well as predicting its future attitudes, values, and...