... exchange that takes place in a ʺvirtual brand community.ʺ True False 57 Free Test Bank for Consumer Behaviour Buying Having and Being 5th Canadian Edition by Solomon True - False Questions - Page ... micro and macro consumer issues and identify three disciplines and their focus on consumer behaviour iss ues Answer Given Micro consumer behaviour issues are focused on the individual consumer, ... for th eir products Such figures are called: A) Q factors B) marketing figures C) spokescharacters D) product determinants E) product symbols 74 Free Test Bank for Consumer Behaviour Buying Having...