... Situations 22 Other Marketing Research Considerations Marketing Research in Small Businesses and Nonprofit Organizations g International Marketing Research Public Policy and Ethics in Marketing Research ... their: Customer needs, Marketing environment, C Competition titi Marketing managers don’tt need more don information, they need better information What is a Marketing Information System ... System Functions of an MIS: Developing p g Marketing Information Information Needed by Managers Can be Obtained From: Internal Data Marketing Intelligence g Marketing Research Electronic Collections...