... former category includes Consumer Advertising, Business Advertising, and Service Advertising. The latter can be called Public Interest Advertising. Consumer AdvertisingMost television, radio, ... business. Until recently, business advertising was rarely seen in the mass media.Service AdvertisingService advertising is actually part of consumer advertising and business advertising, since consumer ... airlines’ advertising slogans, namely The Language of Airlines’ Advertising Slogans Page 2discourse, context, genre, register as well as the definitions of advertising and advertising slogans.Chapter...