Consumer behavior bulding marketing strategy 11th hawkin

... reputation 74 Free Test Bank for Consumer Behavior Building Marketing Strategy 11th Edition by Hawkins Multiple Choice Questions - Page Which type of decisions involve very little effort or thought ... applications of consumer behavior Answer Given Marketing Strategy all marketing strategies and tactics are based on explicit or implicit beliefs about consume...

Ngày tải lên: 20/03/2017, 10:56

... Learning Objectives Define consumer behavior L01 L01 Summarize the applications of consumer behavior L02 L02 Explain how consumer behavior can be used to develop marketing strategy L03 L03 Explain ... October 10, 2011 , p 1-5 Consumer Behavior and Marketing Strategy Consumer behavior is the study of individuals, groups, or organizations and the processes they u...

Ngày tải lên: 09/12/2016, 13:43

... How quickly and easily cultures form relationships and make friends? • Americans tend to form relationships and friends quickly and easily • Chinese relationships are much more complex and characterized ... Country? 2-29 Applications in Consumer Behavior This Chinese Dunkin’ Donut store is an example of glocalization Notice the mix of standard and customized themes (color and...

Ngày tải lên: 09/12/2016, 13:43

... Masculine/Feminine 3-13 Marketing Strategy and Values Green Marketing Cause-Related Marketing Marketing to Gay and Lesbian Consumers Gender-Based Marketing 3-14 Green Marketing (1) developing ... cause-related marketing L04 L04 Discuss values as they relate to marketing to gay and lesbian consumers L05 L05 Discuss values as they relate to gender-based marketing L0...

Ngày tải lên: 09/12/2016, 13:43

... Significance of Social Class in Marketing, ” Journal of Consumer Research, December 1983, p 267; and Richard P Coleman and Lee P Rainwater, with Kent A McClelland, Social Standing in America; New Dimensions ... use of music, language and images key to remain relevant and fresh Vibration Online Media Helps Firms Reach Gen Y and Z YouTube Spotlight 4-20 Applications in Consumer...

Ngày tải lên: 09/12/2016, 13:43

... Asian-Indian American, and Arab American subcultures and the unique marketing aspects they entail L05 L05 Describe the various religious subcultures and their implications for marketing L06 L06 Explain ... INFLUENCES 5-2 Learning Objectives Understand subcultures and their influence on unique market behaviors L01 L01 Analyze the African American subculture and the unique market...

Ngày tải lên: 09/12/2016, 13:44

... Purchase Roles Conflict Resolution Marketing Strategy and Family Decision Making Consumer Socialization and Marketing to Children 6-23 Applications in Consumer Behavior The American Home Shield ... opinion 1C Kim and H Lee, “A taxonomy of Couples Based on Influence Strategies,” Journal of Business Research, June 1996, pp 157-68 6-28 Marketing Strategy and Family Decisio...

Ngày tải lên: 09/12/2016, 13:44

... integrated marketing campaign! 10- 24 10- 25 10- 25 Use of Personality in Marketing Practice Dimensions of Brand Personality 10- 26 Use of Personality in Marketing Practice Communicating Brand Personality ... Wentzel, “The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes, Journal of the Academy of Marketing Science, 2009, pp 359-374 10- 4 Cons...

Ngày tải lên: 09/12/2016, 13:44

... 12- 5 Self-Concept 12- 6 Video Application The following Video Clip demonstrates Dove’s campaign designed to bridge the gap between the consumer s “actual” and “ideal” self concept! 12- 7 12- 8 12- 8 ... explain this? Source: A Galinksy and D Rucker, “’Powerless’ Consumers Spend More,” Advertising Age, September 22, 2008, p 50 12- 4 Consumer Behavior In The News… Does power an...

Ngày tải lên: 09/12/2016, 13:45

... Environments 13- 13 Situational Characteristics and Consumer Behavior Components of physical surroundings: Colors Aromas Music Crowding 13- 14 Situational Characteristics and Consumer Behavior 13- 15 Situational ... scale situations and products 13- 21 Situational Influences and Marketing Strategy 13- 22 Situational Influences and Marketing Strategy Five Steps f...

Ngày tải lên: 09/12/2016, 13:45

... Recognition Nonmarketing Factors Affecting Problem Recognition 14- 14 Marketing Strategy and Problem Recognition Discovering Consumer Problems Responding to Consumer Problems Helping Consumers Recognize ... Problem Recognition 14- 15 Marketing Strategy and Problem Recognition Discovering Consumer Problems Identifying Consumer Problems Using Online and Social Media Moni...

Ngày tải lên: 09/12/2016, 13:45

... Ford ad shows how mobile marketing efforts are used as an outlet to build awareness and excitement Courtesy Ford Motor Company 15- 25 Mobile Search and Marketing Strategy 15- 26 Amount of External ... groups, and government agencies  Marketing sources, such as sales personnel, websites, and advertising  Experiential sources, such as inspection or product trial 15- 11 Sour...

Ngày tải lên: 09/12/2016, 13:45

... underlying consumer evaluations of brand similarity 16- 16 Evaluative Criteria Perceptual Mapping of Beer Brand Perception 16- 17 Evaluative Criteria Determination of Consumers’ Judgments of Brand Performance ... common 16- 7 Consumer Choice and Types of Choice Processes Three types of consumer choice processes: Affective Choice Attitude-Based Choice Attribute-Based Choice 16- 8...

Ngày tải lên: 09/12/2016, 13:46

... manufacturers' brands, and only a few, such as Sears and Wards, developed their own brands Increasingly retailers such as Walmart and Target are developing and promoting high-quality brands with either ... abandonment: 17- 34 In-Store and Online Influences on Brand Choices Mobile and Mobile Apps Mobile marketing is clearly seen as next horizon for marketers  local mobile sear...

Ngày tải lên: 09/12/2016, 13:46

... regulatory and ethical element considerations within the context of the marketing environment 20- 20 20- 21 20- 21 Regulation and Marketing to Adults 20- 22 Regulation and Marketing to Adults Marketing ... Health and Safety Values CARU Guidelines 20- 10 Regulation and Marketing to Children 20- 11 Regulation and Marketing to Children Controversial Marketing A...

Ngày tải lên: 09/12/2016, 13:47