Ebook Data and computer communications (5th edition) Part 2
138 test bank for integrated advertising promotion and marketing communications 5th edition by clow
... Free Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow Mutiple Choice Questions - Page Because of the decline in the effectiveness of mass-media advertising, ... program B) standardization C) marketing integration D) brand parity GIMC stands for: A) Globally Integrated Marketing Communications B) Global and In...
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