... the above reasons, I have chosen the topic: EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM The study is to clarify the factors ... EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM...
Ngày tải lên: 22/10/2015, 13:43
... AFFECTING PURCHASE INTENTION OF SMARTPHONES: A STUDY OF OFFICE WORKERS IN HO CHI MINH CITY 1.3 Research question What factors significantly affecting smartphone purchase intention of office workers ... a smartphone of users is varied by a great number of diverse factors The main aim of this study is to explore the factors affecti...
Ngày tải lên: 22/10/2015, 13:43
Vietnamese consumers’ brand loyalty in fast moving consumer goods
... Concept In this section, the author mentions some of concepts of fast moving consumer goods 2.1.2 Classifying FMCG The author introduces some of classifications of fast moving consumer goods 10 ... that consumers can not only be loyal to a brand but also with a set of brands in a product category This is consistent with the fast moving consumer goods category, wh...
Ngày tải lên: 10/05/2016, 01:14
The strategy of reinforcing the distribution activities of Saigon special beer in HoChiMinh city from 2011 to 2016
Ngày tải lên: 27/03/2015, 14:47
The factors affecting customers loyalty to supermarkets in ho chi minh city
... out the factors affecting customer loyalty towards supermarkets in Ho Chi Minh City? (2) Measure the extent to which the factors affect the loyalty of customers towards supermarkets in Ho Chi Minh ... will affect the loyalty of customers to supermarkets in Ho Chi Minh City? (2) To what extent these factors affect the loyalty...
Ngày tải lên: 24/09/2015, 16:18
Key factors affecting brand loyalty in hotel industry in ho chi minh city
... ECONOMICS HO CHI MINH CITY International School of Business Thai Hong Kim KEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI MINH CITY ID: 22110031 MASTER OF BUSINESS (Honours) ... identify factors affecting brand loyalty in Hotel industry - To determine the impact of each factor on brand loyalty in Hotel industry 1.4 Res...
Ngày tải lên: 05/05/2017, 20:00
Tiểu luận tiếng anh Kinh tế chuyển nhượng the factors affecting monthly expenditure of FTU's studen.doc
... This is the change in consumption divided by the change in income, or in other words, it determines the slope of the consumption function The MPC reflects the effect of an additional VND of disposable ... TESTING THE SIGNIFICANCE OF THE REGRESSION COEFFICIENTS AND THE RELEVANCE OF THE REGRESSION FUNCTION a) The significance of the regression coefficients: -...
Ngày tải lên: 27/10/2012, 16:53
THE FACTORS AFFECTING THE USE OF ELDERLY CARE AND THE NEED FOR RESOURCES BY 2030 IN FINLAND pot
... improvements in functional ability of the elderly will by 2030 increase the average starting-age for using home and community care by three or five years and delay the admission into institutional care by ... Good care 1200 4000 Shift in care years by 2030 800 600 Shift in care years by 2030, good care 400 Shift in care years by 2030 20...
Ngày tải lên: 14/03/2014, 17:20
The aim of the research is to study the factors affecting the lifetime of pulsed plasma thruster
... Radiation Spectrum Most of the sun’s radiation is UV, Vis & IR : • ~ 43% is in the visible range • ~ 49% is in the near infrared range • ~ 7% is in the ultraviolet range • < 1% is x-rays, gamma waves, ... • Total Energy depends on many factors including the intensity of sunlight • The UV Index rates the total intensity of UV light for many locations in the US...
Ngày tải lên: 15/03/2014, 23:15
báo cáo sinh học:" Understanding the ‘four directions of travel’: qualitative research into the factors affecting recruitment and retention of doctors in rural Vietnam" doc
... doctors Factors affecting recruitment and retention of doctors in rural areas This section presents the findings of the interviews, following the themes laid out in Table Motivation to join the profession ... of HRH in the provinces, with emphasis on the rural and remote areas Key informant interviews × provinces Doctors In remote areas and at...
Ngày tải lên: 18/06/2014, 17:20
the factors affecting the adoption of cost accounting system of selected travel agencies in hanoi, vietnam
... usefulness the cost accounting system is one of the most important factors to determine adoption the the cost accounting system in travel agencies The usefulness of the cost accounting system that ... factors affecting the adoption of the cost accounting system in some of travel enterprises in Hanoi, Vietnam This research...
Ngày tải lên: 22/07/2014, 20:07
Scientific report: "The factors affecting the productivity of fabric and fabric channel selection consumption of fresh produce cloth in Thanh Ha district, Hai Duong Province, Vietnam" pptx
... choices of fresh lychee marketing channels of producers in Thanhha district, Haiduong province METHODS 2.1 Selection of the study area The study covered Thanhha district (Haiduong province) due to the ... the other word, several factors that affect the choices of fresh lychee marketing channels of producers in Thanhha district, Haiduong province, included...
Ngày tải lên: 06/08/2014, 18:22
A study of the factors affecting the capital structure of the companies listed on vietnam stock market
... (vi) Analyse the impact of managerial factors of the The thesis focuses on investigating factors affecting the Vietnamese companies on the capital structure; (vii) Propose the capital structure of ... capital components rather than a market based value Besides, there company’s capital structure Factors relating to the asymmetric could be other...
Ngày tải lên: 28/11/2014, 18:36
DETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDUSTRY
... customer – based brand equity For sustaining and increasing the loyalty of the current customers, beer industry should know where they are standing in the heart of the customer by measuring the relations ... research on the basis of the theory of brand loyalty through understanding the meaning of the factors that affect consumer loyalty to the br...
Ngày tải lên: 01/06/2015, 20:20