... will lead a company to have a differential advantage over competitors.[11] One method that can be used to quantify the importance of customer wants and needs to construct an effective advertisement ... value to customers Only by understanding consumers needs and wants, and how they are changing, can marketers craft an advertisement that maximizes effectiveness of delivering value to customers.[10] ... advertise, but to design an advertisement to be effective and reach and influence consumers The Perfect Advertisement Design For an advertisement to receive full attention from consumers, the advertisement...