... factor analysis Final Scale Main survey Quantitative research (n=365) Cronbach Alpha EFA- Exploratory factor analysis (Examine reliability and validity) CFA - Confirmatory factor analysis (Examine ... as a part of an innovative wave of online market-based pricing mechanisms, includes traditional auctions, non-traditional auctions, price-reduction models and group-buying models There are mainly ... retention In many prior researches, online repurchase intention and IS continuance intention were used exchangeable In this study, repurchase intention was used instead of continuance intention because...