... restaurants become popular in any big city in Vietnam, particular in Ho Chi Minh city 1.2 Problem statement Fast food is growing fast and speedy in Vietnam especially in Ho Chi Minh city; however, ... DETERMINANTS OF CUSTOMER SATISFACTION AN EMPIRICAL STUDY OF FAST FOOD FRANCHISES IN HO CHI MINH CITY APPROVED BY Advisor APPROVED BY: Committee _ Nguyen Van Phuong ... quality and price in fast food industry in many other countries For instance, Ling et al (2011), conducting a survey with 200 Malaysian customers, evaluate and validate the determinants of the customer...