... Success,” Adams Media Corporation, Holbrook, MA Kalakota, Ravi and Marcia Robinson (1999), e -Business – Roadmap for Success,” Addison-Wesley Longman Inc., Reading, MA Kalakota, Ravi and Andrew ... into an organizations overall strategy (Kalakota and Whinston 1997) Databases have several advantages over the traditional language of the WWW i.e., HTML These include, the ability to respond ... good brand names With the global nature of the WWW special attention needs to be paid to the international aspects of domain names such as translations, connotations, and social acceptance Announcing...