... Moreover, within the context of sustainable consumption and production (SCP), marketing and communication can help address the issue of the “rebound effect” and to make consumption patterns more sustainable ... i.e the economic, social and environmental However, given the purpose of the Retail Forum, this issue paper will focus on the influence that communication and marketing on the environmental aspects ... programmes on the importance of sustainable production and consumption patterns, through education, public and consumer information, advertising and other media Develop and adopt, where appropriate, on...