... in building, managing and protecting its brand equity, especially in two elements Brand Awareness and Perceived Quality Building and Managing Brand Equity 1.1 Building Customer- Based Brand Equity ... BUILDING, MANAGING AND PROTECTING BRAND EQUITY FOR A BUSINESS Trng Thu Chi- CQ503891- Business English 50A Brand equity 1.1 Definition Brands vary in the amount of power and value they have in ... Plastic Joint Stock Company .4 Problems about brand equity in Viet A Plastic Joint Stock Company CHAPTER II: OVERVIEW OF BUILDING, MANAGING AND PROTECTING BRAND EQUITY FOR A BUSINESS...