Contemporary research in e branding

... teenagers discussing clothes Their work could very well be the missing piece in our understanding of online research and is a must-read for everyone interested in using the Internet as a research tool ... auction), searching for information (e.g., reading news, searching online databases), communication (e.g., e-mail, chat), Copyright © 2006, Idea Group Inc Copying or distributing in...

Ngày tải lên: 21/06/2014, 03:20

... of information and entertainment scores Scores 4.00 Nazar Nazar 3.80 Rediff Rediff Indiafm Entertainment 3.60 Indiafm 3.40 Mapsofindia Mapsofindia Mean Mean 3.20 Indianinfoline Indiainfoline ... graphics/pictures HEDONIC EVALUATION OF INVOLVEMENT Interest I1 Exciting/Unexciting I2 Interesting/Boring I3 Fascinating/Ordinary Appeal POSITIVE AFFECT Affect A1 A2 Appealing/Unappealing Desirable/Un...

Ngày tải lên: 21/06/2014, 03:20

... openings in the industry Then came the Internet and threatened to push the days of white envelopes to oblivion In India, a forerunner in ushering in the change in the way one looks at job hunting ... platform where, in 20 years’ time, every Indian who is looking for a job can find one.” In March 1997, as the influence of the Internet was beginning to grow in India, Naukri.com...

Ngày tải lên: 21/06/2014, 03:20

... with the responsibility of continuously improving and upgrading existing products and adding new products Copyright © 2006, Idea Group Inc Copying or distributing in print or electronic forms without ... is not a question of making a sale once and not seeing them again It is not like, say for instance, advertising in print, where there is not that hand holding, being in touch with clien...

Ngày tải lên: 21/06/2014, 03:20

... putting the product into the shopping cart and moving to the checkout in order to pay for the item In online environments, this usually involves entering personal details, billing and delivery information, ... business 2: Prepurchase Interactions 6: Post-TCE Evaluation Reaching a site, browsing, assessing trustworthiness, searching for, and reading product information Review of experience...

Ngày tải lên: 21/06/2014, 03:20

... aid in engaging, retaining, transacting, and sustaining new customers every day References Aaker, D A (2002) The Internet as integrator: Fast brand building in slow growth market Strategy+Business, ... Key Success Factors in Building Brands Online The Internet offers the potential to gain new customers by generating product awareness, increasing market penetration, and gaining offshore...

Ngày tải lên: 21/06/2014, 03:20

... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 202 Andreini Distribution At the beginning the Internet seemed the instrument ... According to Avlonitis and Karayanni (2000), in fact, the business activities linked to online sales influence company performance in all areas in terms of Copyright © 2006, Idea Gro...

Ngày tải lên: 21/06/2014, 03:20

... companies continue to be more constrained than larger companies on the Internet Diverse low-cost methods for online advertising are available online (e.g., indexing in diverse search engines), but ... Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited The Internet and Global Markets 227 Internationalization of Service...

Ngày tải lên: 21/06/2014, 03:20

... Table Financial performance of Naukri.com (1999 20 03) 1999 20 00 20 01 20 02 2003 21 .14 37.64 96.44 379.00 907.00 Costs Incurred 1.90 4. 12 20.69 28 .98 130.96 Gross Profit 19 .24 33. 52 75.75 350. 02 776.04 ... We conclude by assessing Naukri.com’s marketing strategy during initial (1997 -20 00) and recent (20 01 -20 04) time periods Copyright © 20 06, Idea Group Inc Copying or...

Ngày tải lên: 21/06/2014, 13:20

... Schultz, D., & Davis, J (20 02) Interactive psychographics: Cross-selling in the banking industry Journal of Advertising Research, 42( 2), 7 22 Petty, R D (20 00) Marketing without consent: Consumer ... prediction International Journal of Research in Marketing, 20 (1), 45–65 Copyright © 20 06, Idea Group Inc Copying or distributing in print or electronic forms without written permi...

Ngày tải lên: 21/06/2014, 13:20

... aid in engaging, retaining, transacting, and sustaining new customers every day References Aaker, D A (20 02) The Internet as integrator: Fast brand building in slow growth market Strategy+Business, ... Hanson, W (20 00) Principles of Internet marketing Cincinnati, OH: Southwestern College Publishing Kania, D (20 00) Branding.com: Online branding for marketing success Chicago: NTC Busines...

Ngày tải lên: 21/06/2014, 13:20

... probability of buying again, and the positive passing of information by word of mouth to others20 The costs of searching for information are reduced or eliminated, thereby simplifying the comparisons ... such In fact, Copyright © 20 06, Idea Group Inc Copying or distributing in print or electronic forms without written permission of Idea Group Inc is prohibited 1 82 Andreini communic...

Ngày tải lên: 21/06/2014, 13:20

... is prohibited 22 2 Ortega and Recio and achieving an integrated European information society by 20 10 (European Council, 20 02) • China: It is the fastest growing Internet market in Asia, and will ... 103400.165 123 32. 000 20 20.000 51 3 420 .000 89.6 Netherlands 16067.754 91 32. 400 4081.891 52 8700.000 99.0 New Zealand 3908.037 1 920 .000 22 00.000 36 1780.000 99.0 Norway 4 525 ....

Ngày tải lên: 21/06/2014, 13:20

... classical marketing instruments to the Internet to innovative approaches that combine online with off-line marketing measures Copyright © 20 06, Idea Group Inc Copying or distributing in print or electronic ... 1.8% 80.0% 1996 10.7% 20 .2% 4.0% 122 .2% 1997 21 .3% 99.1% 7 .2% 80.0% 1998 30.1% 41.3% 13.4% 86.1% 1999 36 .2% 20 .3% 21 .0% 56.7% 20 00 44.1% 21 .8% 30.3% 44.3% 20 01 50.8...

Ngày tải lên: 21/06/2014, 13:20