... 126 Chapter 17: Advertising 129 Advertising Fundamentals 129 Advertising Options 132 Advertising: Make or Buy? 139 Dealing with an Advertising Agency ... United Press International, Business Week, Business International, and other publications THIS BOOK He became head of Mexico-based business consulting and research for Business International, and ... version of Business Plan Pro Also in 1998, he finished CPA's Guide to Business Planning, published by Harcourt Brace Professional Publishing, now in its fourth edition Tim has been a successful business...