... PART ACTIONSPART III: III: STRATEGIC STRATEGIC Chapters ACTIONS- • 10 , STRATEGY 10 , 11 , 11 , STRATEGY IMPLEMENTATION IMPLEMENTATION 12 12 & & 13 13 ©2 013 Cengage Learning All Rights Reserved May ... Define strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process ● Describe the competitive landscape and explain how globalization and ... use THE STRATEGIC MANAGEMENT PROCESS Rational: the approach firms use to achieve strategic competitiveness and earn above-average returns FORMULATION and IMPLEMENTATION: the two types of strategic...