organizational behavior test bank robbins chapter 1

... Diff: Page Ref: 151 AACSB: Communication Skill: Concept Objective: 5- 2 55 ) If a consumer' s experience is rewarding, that consumer will probably use the product more and more The consumer' s response ... a particular brand? A) brand perception B) product image C) brand personality D) brand concept E) brand equity Answer: C Diff: Page Ref: 148 Skill: Concept Objective: 5- 2 38) Bran...

Ngày tải lên: 21/11/2016, 10:13

... B) Buyers and sellers in the business market build close, long-term relationships C) Business markets contain more and larger buyers D) Business buyer demand is derived E) Demand in business markets ... Objective: 6- 1 1 06) Business demand ultimately derives from the demand for consumer goods and services Answer: TRUE Diff: Page Ref: 169 Skill: Concept Objective: 6- 1...

Ngày tải lên: 21/11/2016, 10:13

... LEARNING After studying this chapter, you should be able to: Define organizational behavior (OB) Describe what managers Explain the value of the systematic study of OB List the major challenges ... reserved PGSM- MBA Program 1–41 21 eleventh edition organizational behavior stephen p robbins Chapter Foundations of Individual Behavior ORGANIZATIONAL BEHAVIOR S T E P H E N P R...

Ngày tải lên: 04/04/2014, 07:21

... Managers (Cambridge, MA: Ballinger, 19 88) E X H I B I T 1 2 E X H I B I T 1 2 1 17 Enter Enter Organizational Organizational Behavior Behavior Organizational behavior (OB) A field of study that ... The Facts 1 20 Toward Towardan an OB OB Discipline Discipline © 2005 Prentice Hall Inc All rights reserved E X H I B I T 1 3 E X H I B I T 1 3 1 21 Contributing Contributing Disci...

Ngày tải lên: 18/11/2016, 12:20

... Page Ref: 21 Skill: Concept Objective: 1- 4 60) The final step in the marketing process is A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) ... delivering customer value and satisfaction is called A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketi...

Ngày tải lên: 21/11/2016, 10:12

... Objective: 2- 3 72 Copyright © 20 10 Pearson Education, Inc Publishing as Prentice Hall 106) Define marketing strategy Discuss the steps in formulating marketing strategy Answer: The marketing logic ... the brand and outlines the specifics of a marketing strategy for achieving them In addition, action programs for implementing the marketing strategy along with the detai...

Ngày tải lên: 21/11/2016, 10:13

... Objective: 3- 1 133 ) Which of the following macroenvironmental forces has had the greatest effect on The Landing? A) the demographic environment B) the technological environment C) the sustainable environment ... responsible for The Landing's 43- year survival? A) the demographic environment B) the natural environment C) the economic environment D) the poli...

Ngày tải lên: 21/11/2016, 10:13

... using customer relationship management (CRM) CRM offers the benefits of managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize ... intelligence activities, and marketing research Finally, it helps users to analyze and use the information to develop customer insights, make marketing decisions, and ma...

Ngày tải lên: 21/11/2016, 10:13

... Local marketing E) Individual marketing Answer: D Diff: Page Ref: 205 Skill: Concept Objective: 7- 3 44) Which of the following is the narrowest marketing strategy? A) segmented strategy B) local marketing ... undifferentiated marketing B) differentiated marketing C) target marketing D) concentrated marketing E) micromarketing Answer: A Diff: Page Ref: 201 Skill: Concept O...

Ngày tải lên: 21/11/2016, 10:13

... and services Answer: Decisions to be made in the development and marketing of individual products and services include 1) product attributes, 2) branding, 3) packaging, 4) labeling, and 5) product ... product support services Product attribute decisions involve product quality, features, and style and design Branding decisions include selecting a brand name a...

Ngày tải lên: 21/11/2016, 10:13

... passing the new product along to the next department and stage A) Team-based product development B) Simultaneous product development C) Sequential product development D) Product life- cycle analysis ... called A) simulated new- product development B) sequential product development C) team-based new- product development D) phased-in new- product develop...

Ngày tải lên: 21/11/2016, 10:13

... Concept Objective: 10- 2 9) Value- based pricing is the reverse process of A) variable cost pricing B) cost-plus pricing C) cost-based pricing D) good -value pricing E) value- added pricing Answer: ... 10- 2 10) With , price is set to match consumers' perceptions of product value A) variable cost pricing B) cost-plus pricing C) cost-based pricing D) value- based pr...

Ngày tải lên: 21/11/2016, 10:13

... price skimming B) trial pricing C) value pricing D) market-penetration pricing E) prestige pricing Answer: A Diff: Page Ref: 312 Skill: Concept Objective: 11- 1 5) pricing is the approach ... discount and allowance pricing B) segmented pricing C) physiological pricing D) promotional pricing E) location pricing Answer: C Diff: Page Ref: 315 Skill: Concept Objective: 11- 3...

Ngày tải lên: 21/11/2016, 12:17

... online marketing affected the design of marketing channels? Answer: Changes in technology and the growth of online marketing have increased disintermediation, which is the cutting out of marketing ... using A) all of its supply chain B) all of its value delivery network C) indirect marketing channels D) intermodal transportation E) a vertical marketing system Answer: D Diff:...

Ngày tải lên: 21/11/2016, 12:17