10 ways big data will accelerate your marketing sales pipeline performance
10 ways big data will accelerate your marketing sales pipeline performance
... @heinzmarketing I am serious about the bacon @heinzmarketing What’s better than big data? • The RIGHT data • FAST data • ACTIONABLE data @heinzmarketing 10 big data focus areas for sales & marketing ... Personnel changes @heinzmarketing OODA loop optimization @heinzmarketing 10 New market opportunity identification @heinzmarketing 10 big data focus areas for sales...
Ngày tải lên: 06/11/2016, 21:19
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis Before ... analysis, 107 108 discussed, 95 fixed budgets, 97 100 loyalty programs, 111 new customer information, gathering, 109 – 110 people most influenced by, 106 107 planning, 27...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... 12 13 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 29 30 31 26 27 28 ... 08 09 00 01 02 03 04 05 06 07 08 10 11 12 13 14 15 16 17 18 19 10 11 12 13 14 15 16 17 18 20 21 22 23 24 25 26 27 28 29 20 21 22 23 24 25 26 27...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 9,621.8 14,1 63. 7 4,187.7 OTHER – 733 –2 23 –15 1,021 3, 811 –1,116 3, 515 1 ,36 2 TM DEVIATION Chi-Square Calculation for Counties and Channels Example COUNTY Table 5.8 256 156 51 –1 03 –245 37 1 37 6 –110 ... County and Channel COUNTS FREQUENCIES COUNTY TM DM OTHER TOTAL TM DM OTHER TOTAL BRONX 3, 212 4 13 2, 936 6,561 2.5% 0 .3% 2 .3% 5.1% KINGS 9,7 73 1 ,39 3 11,025 22,191 7...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... 0. 84 0.82 0.80 0.78 0.76 0. 74 0.72 0.70 0.68 0.66 0. 64 0.62 0.60 0.58 0.56 0. 54 0.52 0.50 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 500 520 540 ... TRAINING AND VALIDATION SETS (continued) Proportion of Event in Top Ranks (10%) 1.0 0.9 0.8 0.7 0.6 0.5 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... 1 $40. 25 2 $41.00 $40. 25 3 $39. 25 $41.00 $40. 25 4 $39. 75 $39. 25 $41.00 5 $40 .50 $39. 75 $39. 25 $40 .50 $40 .50 $39. 75 $40. 75 $40 .50 $40 .50 $41. 25 $40. 75 $40 .50 $42.00 $41. 25 $40. 75 10 $41 .50 $42.00 ... Nearest Neighbors for New Customer NEIGHBORS dsum 1.662 1. 659 1.338 1.003 1.640 4,3 ,5, 2,1 dnorm 0 .55 4 0 .55 3 0.446 0.334 0 .54 7 4,3 ,5, 2,1 dEuclid...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... 1.26% 65–69 yrs 1.93% 70 74 yrs 2. 97% 75 79 yrs 4.56% 80–84 yrs 7. 40% 85+ yrs 15.32% A life table is a good example of hazards Infants have about a in 1 37 chance of dying before their first birthday ... censoring When looking at customer data for hazard calculations, both the tenure and the censoring flag are needed For the customers in Figure 12 .7, Table 12.2 shows this da...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... patterns in data and therefore has a firm requirement for clean and consistent data Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data ... transformation, and load (ETL) move data between different data stores Data Warehousing, OLAP, and Data Mining ■ ■ The central repository is the main store for...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... specifications for a data mining platform adequate for the anticipated dataset sizes and expected usage patterns The Scoring Platform The scoring platform is where models developed on the mining platform ... input for data mining models used for targeting, cross-selling, and retention There are several approaches to incorporating data mining into a company’s marketin...
Ngày tải lên: 14/08/2014, 11:21
SMART SALES PEOPLE DON’T ADVERTISE : 10 Ways To Out Smart Your Competition With Guerilla Marketing
... SMART SALES PEOPLE : DON’T ADVERTISE 10 Ways To Out Smart Your Competition With Guerilla Marketing Tom Richard Copyright © by Richard Stowell Enterprises, LLC All ... about out smarting your competition than it is about out spending your competition With Guerilla Marketing, you will be able to increase the amount of traffic that comes into...
Ngày tải lên: 07/04/2014, 11:17
Tài liệu 10 Ways to Ignite the Passion In Your Life ppt
... Diderot 10 Ways to Ignite the Passion In Your Life A wise man once said, "Passion is the source of our finest moments." How true! Think about your life Aren't your greatest memories filled with passionate ... designing your career around your passions? “Follow your passion, and success will follow you.” ~ Arthur Buddhold These tips can help you bring your pas...
Ngày tải lên: 15/12/2013, 05:15
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