... following: 19 Main benefits Explanation Increase customer loyalty Information captured by CRM system helps a company to identify the actual costs of winning and retaining individual customers Having ... business processes and business focus, it's extremely difficult to develop true relationships with customers Lack of Senior Management Commitment Creating, maintaining and sustaining customer relationships ... beer, 20% in silk, 70.9% in pesticide, 90% in tablet, 49.6% in hygiene porcelain, 42.9% in cement, 21.8% in tile, 20% in transformer, 27.3% in electric fan, 46.4% in TV, 64.1% in car, 99.6% in motorbike...