... which social media may be used, social media and branding, brand and branding in general and branding in fast moving consumer goods sector, brand strategy, brand equity and brand awareness, the management ... brands, and sub-brands These brands include a parent brand which may be a corporate brand, an umbrella brand, or a family brand as an endorsement to a sub -brand or an individual product brand The ... importance that brand awareness has in the creation of brand equity, and that recent research take into account also how social media influence brand awareness, brand awareness is the aspect of branding...