... Preventing Message Mistakes Few words — indeed, few messages of any kind — whether in politics or in the business world, are ingested in isolation Their meanings are shaped and shaded by the regional ... I Old Words, New Meaning The definitions of words change with the generations Americans are constantly creating new words even as they give old words new meanings To create words that work, you ... Rekindle, Reinvent These are the so-called “re” words, Soundview Executive Book Summaries ® (continued on page 8) Words that Work — SUMMARY 21 Words and Phrases for the 21st Century (continued...