... lobbying for the strict enforcement of criminal sanctions against consumers as well as merchants of illicit goods Theoretical model Consumer demand theory Consumer demand theory provides the theoretical ... demand for normal goods increases However, if counterfeit goods are viewed as inferior goods, then as income goes up, the demand for inferior Counterfeit goods 33 JFMM 15,1 34 goods decreases There ... such as the TCA, the focus is on deterring the suppliers and sellers of counterfeit goods, but not the consumers, or ultimate purchasers of the goods There are limited legal ramifications for consumers...