... their advertising campaign The scheduling and buying of media: there are many ways to advertising such as: Internet, TV, Newspaper, radio…so Agencies can choose one of methods to advertising. ... here.II. Current trends in advertising and promotion and their impact Advertising and promotion have important role to diffuse the products to customer. The objective of advertising and promotion ... build a better advertising business. BIG B’s of advertising world have followed AIDA to generate good advertisement campaigns.(http://ezinearticles.com/?AIDA-and-Dagmar Models-for-an -Advertising- Agency&id=216869)7...