... –Hawaiian Airlines You’re going to like us –Trans World Airlines (TWA) The Language of Airlines Advertising Slogans Page 30 Use of phrases Slogans are a kind of special writing form They can almost ... investigate the style of English language employed in the worldfamous airlines slogans and has come out with the most popular linguistic features in...
... Press, 19 73 34 Peacham 15 93: 1 23 35 As (33 ) 36 a Bartholomew Fair, II.ii .30 –1 Acted 1614, printed 1 631 Text as in (19a), VI 42 644 Literary language 36 b The Alchemist, I.iii .102 3 Acted 1 610, printed ... introduction to the three styles in classical rhetorical theory The fate of the three styles in the Middle Ages and the rediscovery of the grand style is t...
... +ear+ and the language of the +eye+; between the language of the +mouth+ and the language of the +dictionary+; between the +moving+ vocabulary of the market and the street, and the +fixed+ vocabulary ... letters of the Greek alphabet, which are called alpha, beta There are languages that have never been put upon paper at all, such as many of th...