... think about how to integrate social media with all parts of your business (e.g., Twitter for customer service, LinkedIn for HR, Facebook for customers) And, just to show that social media does impact ... thing is you don't have to be here at the show to get it; download the "3 Easy Ways Retailers Can Measure ROI From Social Media Efforts" here All in all, a good panel; loved the stories about ... than to be halfass in several (My word, not theirs!) Foster community and customer service Social media is a two-way street You can't only respond to the positive and ignore the negative Show...