Safeguarding corporate reputation in social media

... “It takes 20 years to build a reputation and five minutes to ruin it If you think about that, you'll things differently.” CPC& Reputation is the #1 business risk © 2015 CPC & Associates ... • • • Create multi-disciplinary social media Steering Committee Build social media capabilities deep and wide Staff with experienced professionals, not juniors and interns Focus on what custome...

Ngày tải lên: 30/11/2015, 10:42

... Primer in Social Media Suggestions on social media Although organizations will increasingly employ social media in their marketing efforts, certain perils exist for early adopters The following ... strategic and pragmatic in employing social media An introduction to social media Background In the past, broadcasting was limited to those with the financial resource...

Ngày tải lên: 06/11/2012, 13:49

... here The Coming Change in Social Media Business Applications: separating the biz from the buzz Part III: Business Applications of Social Networks Social Media Today // Biz Part III: Business Applications ... 2.6% Ning 2.1% Xing 0.7% MySpace 0.5% 10 20 The Coming Change in Social Media Business Applications: separating the biz from the buzz P...

Ngày tải lên: 17/02/2014, 21:20

... CASE Social Media Survey • Summary Topline Findings • April 13, 2011 Overview of findings Background Slover Linett Strategies Inc and mStoner partnered with CASE for the second year in a row in ... the interest in this topic We are just beginning to mine the data from this second round of research and will be releasing a full white paper later in the ye...

Ngày tải lên: 08/03/2014, 19:20

... record 5.1 Initializing Factors Since a uniform initialization of all factors is a saddle-point of the objective, we opt to initialize the q(y) factors with the marginals obtained using just the ... confirm our hypothesis that we gain significant benefit by intertwining constraints on extraction consistency in the learning process, rather than only using this constraint to filter output 7.1 Ana...

Ngày tải lên: 17/03/2014, 00:20

... pair of mentions as either having a relationship, having an inverse relationship, or having no relationship So for the PartOf relation in the JDPA Sentiment Corpus we consider both the relation ... Automotive Domain International AAAI Conference on Weblogs and Social Media Data Challenge Workshop 2010 Klein D and Manning C Accurate Unlexicalized Parsing Proceedings of the 41st M...

Ngày tải lên: 30/03/2014, 21:20

... – Trends in Social Media us in Marketing with young customers and its effectiveness 2.1 Definition of Social Media Social Media is a term composed by two words that look familiar and, as such, ... related to Marketing section 22 | P a g e Professional Project ID: 12028088 Part B Topic title: The effectiveness of using social network sites on marketing...

Ngày tải lên: 03/04/2014, 09:20

... of all kinds are adapting, and they’re learning how to create great content A 2010 study conducted by the Business Marketing Association and American Business Media, in conjunction with MarketingProfs ... recall, and spread, stories And what’s entertainment—be it a story, a game, a movie, or an episode of a recurring drama—if not content? As digital marketing b...

Ngày tải lên: 29/05/2014, 23:45

... extended to handle cases where a single social media document contains information pertaining to several events As a distinctive characteristic, social media documents include a variety of context ... media domain (Section 4) • We develop several techniques for learning a combination of the feature-specific similarity metrics, and use them to indicate social media document...

Ngày tải lên: 01/07/2014, 18:25

... peripheral cues commonly play important roles in message elaboration processes in social media Brand- Specific Cues and Commitment of Brand Brand-specific cues are initiated by the brand, such as content-updating ... presence, brand s interaction activities) in forming or changing brand attitudes In other words, the effects of commitment of brand on cust...

Ngày tải lên: 02/10/2015, 17:14

... Online issues management principles • Actively listen for turbulence • Think laterally and connect the dots • Assume guilty until proved innocent • Everyone is a gatekeeper ... Language is no barrier • Focus on your own channels 12 online response principles • Move fast • Be accurate • Be flexible • Be open • Be sincere • Be human • • • • • • Be focused Follow-up Add ... Open #5 Be Si...

Ngày tải lên: 30/11/2015, 10:38

... sau đọc tin tức (Trên 90%), MXH (84%), Search (79%) SMM in Vietnam? • 70.3% American companies using FACEBOOK, FACEBOOK 58% using LinkedIn, 40% using Twitter, 26.8% LinkedIn Twitter using Youtube ... Facebook, Zing.Me, Go.vn, G+, Bang.vn, Banbe.net … Social News : Linkhay, Newsvine, Digg, Social Measuring : Technorati, BlogPulse Microblogging : Twitter Blogs : Opera, Yahoo+, Blogspot, W...

Ngày tải lên: 01/02/2013, 15:34

... engagement increase is $1250 less the cost of that tactic T hanks f or reading our 10 steps in developing a strategic social media plan f or business How would you go about developing a social media ... need to develop a social media strategy that will generate meaningf ul and real returns f or the business T he 10 steps in developing a strategic...

Ngày tải lên: 07/01/2014, 15:27

... visiting friends’ social networking sites, 248 millions sharing photos and 272 million users having a profile in a social networking site MA in European Tourism Management Social Media in Tourism Behaviour ... to the tourism industry and future research MA in European Tourism Management Social Media in Tourism Behaviour Chapter 2: Literature review Social Me...

Ngày tải lên: 13/01/2014, 18:37

... So the ROI of engagement increase is $1250 less the cost of that tactic Thanks for reading our 10 steps in developing a strategic social media plan for business How would you go about developing ... meaningf ul and real returns f or the business T he 10 steps in developing a strategic social media are: Align with the business Discover oppo...

Ngày tải lên: 08/02/2014, 20:25