... with the message or proposition, feels “is part of me and I am part of it.” He or she should use it or become part of the cause or use it to express part of who they are Second, the expression of ... past-president of the Siwanoy Country Club, home of the first PGA He has also been on the board of the Big Apple Circus, a passion of his, trying to put smiles on the faces of children across the Northeast ... solves the problem the brand is facing in the marketplace The product or brand moves in the marketplace, and the advertising effort has either helped it to grow or stopped the erosion of sales If the...