Corporate reputation and people management

... Guinness in Ireland Thus community involvement is embedded into the fabric of Diageo and in its day-to-day business operations This 332 Corporate Reputations, Branding and People Management history ... damage 328 Corporate Reputations, Branding and People Management Criticisms of measurement While the idea of a triple bottom line has appeal to a number of firms and...

Ngày tải lên: 18/10/2013, 00:15

... opportunities posed by reputation management and 338 Corporate Reputations, Branding and People Management corporate branding, as well as the related issues of CSR and corporate governance are, we ... of corporate governance: the philosophical foundations of corporate governance London: Routledge, pp 322–332  336 Corporate Reputations, Branding and People...

Ngày tải lên: 20/10/2013, 19:15

... thinking, and ensuring corporate governance Source: Adapted from Ulrich, 1996; Ulrich and Brockbank, 2005 348 Box 10.3 Corporate Reputations, Branding and People Management Elective Affinity and HR ... analysing and matching, through its work, the emerging success requirements and differentiators for the organization Source: Ashton and Lambert, 2005 346 Corporate...

Ngày tải lên: 20/10/2013, 19:15

... 360 Corporate Reputations, Branding and People Management influence and involvement of companies, environmental issues, including climate change, pensions and retirement benefits, healthcare and ... (Martin et al., 2006) 362 Corporate Reputations, Branding and People Management Questions for HR leadership ■ Do HR understand the potential of sustainable corporat...

Ngày tải lên: 24/10/2013, 18:15

... assessment and planning There will also be HR leaders and 368 Corporate Reputations, Branding and People Management HR leadership as art (the ‘vision’ thing and build potential) Narcissistic style Visionary ... calculating leaders and managers who manage purely at the informational level, 370 Corporate Reputations, Branding and People Management thus running th...

Ngày tải lên: 24/10/2013, 18:15

... Shop 12 Brand equity 52–3 components 52–3 definition 52 see also Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments ... 14–16, 30 people management and 30–2 significance for human resource professionals 32–4 stages towards 60–4 strategic management and 40 2 Corporations, power of 10 Cost...

Ngày tải lên: 15/12/2013, 10:15

... strategy and the employment relationship 16 1 New developments in HR strategy and the employment relationship 19 1 Corporate reputation and branding in global companies: the challenges for people management ... Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout this project – Graeme To my husba...

Ngày tải lên: 15/12/2013, 10:15

... and Roper, S (20 03) Corporate reputation and competitiveness London: Routledge, Exhibit p 62 Fombrun, C J and Van Riel, C B M (20 03) Fame and fortune: how successful companies build winning reputations, ... importance of the corporate agenda and its links with human resource management Introduction In a recent book on branding and reputation management, John Balmer...

Ngày tải lên: 15/12/2013, 10:15

... problem 8 Corporate Reputations, Branding and People Management Corporate reputations, brands and business success There are strong positive reasons for believing that reputations and brands drive ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications,...

Ngày tải lên: 15/12/2013, 10:15

... that corporate branding depends on the hearts and 20 Corporate Reputations, Branding and People Management minds of employees, since, as we have already seen, much of the value of corporate brands ... relationship between people management, reputations, brands and performance Corporate brand Financial outcomes 16 Corporate Reputations, Branding and People...

Ngày tải lên: 15/12/2013, 10:15

... governance and leadership styles, competent ■ 32 Corporate Reputations, Branding and People Management employees and supportive behaviours to influence the links between corporate image, corporate ... strategies (de Chernatony, 2001), corporate reputation and people management (Davies et al., 2003) and communications, branding, corporate reputation and peop...

Ngày tải lên: 15/12/2013, 10:15

... Kogan-Page Haig, M (2004) Brand royalty: how the world’s top 100 brands thrive and survive London: Kogan-Page Harris, F and de Chernatony, L (2001) Corporate branding and corporate brand performance, European ... assumptions and values, attitudes, norms of behaviour and key artefacts such as structures, systems and processes, this has led some writers to 42 Corporate Repu...

Ngày tải lên: 24/12/2013, 16:15

... brands, branding and reputations mean and how they are linked We shall now discuss this question in a little more detail Developments in branding and definitions Proponents of branding view brands ... images and ideas connected with the brand – what it means to customers Source: Based on Miller and Muir, 2004, p 210 Linking brands and branding to HRM Branding research a...

Ngày tải lên: 24/12/2013, 16:15