... product performance.2 To avoid green marketing myopia, marketers must fulfill consumer needs and interests beyond what is good for the environment over foreign oil dependency, and calls for energy ... and green marketing is making a comeback.5 The need for sustainability has become more acute economically as soaring demand, dwindling supplies, and rising prices for oil, gas, coal, water, and ... production and handling of organic produce and dairy products Green Seal and Scientific Certification Systems emblems certify a broad spectrum of green products Green Seal sets specific criteria for...