(Advances in marketing, customer relationship management, and e services) vimi jham, sandeep puri cases on consumer centric marketing management IGI global (2013)
advances in customer relationship management
... mCRM Mobile Customer Relationship Management (mCRM) was originally defined as “services that aim at nurturing customer relationships, acquiring or maintaining customers, support marketing, sales ... via SMS messaging; 91.9 percent said they would not Variables Interest in receiving coupons Interest in receiving alerts Interest in receiving contests Interest in receiving produ...
Ngày tải lên: 01/07/2014, 00:20
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... 12 13 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 29 30 31 26 27 28 ... 08 09 00 01 02 03 04 05 06 07 08 10 11 12 13 14 15 16 17 18 19 10 11 12 13 14 15 16 17 18 20 21 22 23 24 25 26 27 28 29 20 21 22 23 24 25 26 27...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 9,621.8 14,1 63. 7 4,187.7 OTHER – 733 –2 23 –15 1,021 3, 811 –1,116 3, 515 1 ,36 2 TM DEVIATION Chi-Square Calculation for Counties and Channels Example COUNTY Table 5.8 256 156 51 –1 03 –245 37 1 37 6 –110 ... County and Channel COUNTS FREQUENCIES COUNTY TM DM OTHER TOTAL TM DM OTHER TOTAL BRONX 3, 212 4 13 2, 936 6,561 2.5% 0 .3% 2 .3% 5.1% KINGS 9,7 73 1 ,39 3 11,025 22,191 7...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... 0. 84 0.82 0.80 0.78 0.76 0. 74 0.72 0.70 0.68 0.66 0. 64 0.62 0.60 0.58 0.56 0. 54 0.52 0.50 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 500 520 540 ... TRAINING AND VALIDATION SETS (continued) Proportion of Event in Top Ranks (10%) 1.0 0.9 0.8 0.7 0.6 0.5 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... 1 $40. 25 2 $41.00 $40. 25 3 $39. 25 $41.00 $40. 25 4 $39. 75 $39. 25 $41.00 5 $40 .50 $39. 75 $39. 25 $40 .50 $40 .50 $39. 75 $40. 75 $40 .50 $40 .50 $41. 25 $40. 75 $40 .50 $42.00 $41. 25 $40. 75 10 $41 .50 $42.00 ... Nearest Neighbors for New Customer NEIGHBORS dsum 1.662 1. 659 1.338 1.003 1.640 4,3 ,5, 2,1 dnorm 0 .55 4 0 .55 3 0.446 0.334 0 .54 7 4,3 ,5, 2,1 dEuclid...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... 1.26% 65–69 yrs 1.93% 70 74 yrs 2. 97% 75 79 yrs 4.56% 80–84 yrs 7. 40% 85+ yrs 15.32% A life table is a good example of hazards Infants have about a in 1 37 chance of dying before their first birthday ... censoring When looking at customer data for hazard calculations, both the tenure and the censoring flag are needed For the customers in Figure 12 .7, Table 12.2 shows this da...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... patterns in data and therefore has a firm requirement for clean and consistent data Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data ... transformation, and load (ETL) move data between different data stores Data Warehousing, OLAP, and Data Mining ■ ■ The central repository is the main store for...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... specifications for a data mining platform adequate for the anticipated dataset sizes and expected usage patterns The Scoring Platform The scoring platform is where models developed on the mining platform ... input for data mining models used for targeting, cross-selling, and retention There are several approaches to incorporating data mining into a company’s marketin...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis Before ... analysis, 107 108 discussed, 95 fixed budgets, 97 100 loyalty programs, 111 new customer information, gathering, 109 – 110 people most influenced by, 106 107 planning, 27...
Ngày tải lên: 14/08/2014, 11:21
Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises
... now seeing a decline in number but an increase in scale for each member Joint- Venture Bank, foreign bank branches: Joint- Venture Banks and 27 foreign bank branches are in operation in Vietnam ... However, VPBank is opposing increasing competition of Joint Stock competitors in order to exist and development Moreover, I have been working in VPBank, one of the first...
Ngày tải lên: 26/11/2013, 20:57
Tài liệu Application of Knowledge Management Technology in Customer Relationship Management pptx
... acquiring or generating this knowledge by monitoring the activities of customers and other players in the industry The knowledge codification & storage process involves converting knowledge into ... accessing necessary information, resolving inconsistencies in the Knowledge and Process Management retrieved information, filtering away irrelevant and unwanted information, and inte...
Ngày tải lên: 24/01/2014, 00:20
THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES pptx
... x% of the offer acceptance rate, which is the equivalent of an average increase of revenues with more then y% annually The top management of a company appreciates that the CRM project application ... will allow the achievement of the fundamental objective that consists in the augmentation of the market share, by the means of the campaigns focalized on th...
Ngày tải lên: 29/03/2014, 23:20
- data mining techniques for marketing sales and customer relationship management ebook
- data mining techniques for marketing sales and customer relationship management download
- data mining techniques for marketing sales and customer relationship management
- data mining techniques for marketing sales and customer relationship management pdf