... banks operating in New Zealand all have histories of well over 100 years These include the Auckland Savings Bank (ASB), the Australia and New Zealand Bank (ANZ/National), the Bank of New Zealand (BNZ), ... such as Westpac, ANZ, BNZ and National Bank The smaller banks thus appear to be doing some things better than their larger competitors Thus, the large New Zealand banks may gain by benchmarking ... Journal of Bank Marketing, 11(6), p Bergstrom, A J and Bresnahan, J M (1996) How Banks Can Harness the Power of Branding US Banker, 106(3), March, pp 81-82 Bharadwaj, S G., Varadarajan, P R and Fahy,...