KEY FACTORS AFFECTING CONSUMER PURCHASE INTENTION A STUDY OF SAFE VEGETABLE IN HO CHI MINH CITY, VIETNAM

... Safe vegetable is cheap 3.2.3 Measurement scale for safe vegetable s appearance Safe vegetable s appearance (briefly called appearance) measures how consumers think about appearance of safe vegetable ... for safe vegetable The research questions are following: • What are the key factors affecting consumer purchase intention for safe vegetable in Ho Chi...

Ngày tải lên: 01/06/2015, 20:09

... the above reasons, I have chosen the topic: EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM The study is to clarify the factors ... EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE: A STUDY OF OFFICE WORKERS IN HOCHIMINH CITY, VIETNAM...

Ngày tải lên: 22/10/2015, 13:43

... AFFECTING PURCHASE INTENTION OF SMARTPHONES: A STUDY OF OFFICE WORKERS IN HO CHI MINH CITY 1.3 Research question What factors significantly affecting smartphone purchase intention of office workers ... a smartphone of users is varied by a great number of diverse factors The main aim of this study is to explore the factors affecti...

Ngày tải lên: 22/10/2015, 13:43

... statement was defined to take a closed look at using mobile banking in Viet Nam In order to narrow down the topic area, the scope of research examined the mobile banking in Ho Chi Minh City Finally, ... electronic banking (e -banking) Mobile banking provides personalized, anytime - anywhere banking services thus making it the future of banking In the la...

Ngày tải lên: 01/06/2015, 20:09

... CONSUMER ATTITUDE TOWARDS THE USE OF E- COMMERCE IN HO CHI MINH CITY: A CASE STUDY OF THEGIOIDIDONG. COM In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION ... Consumer attitude and Perceived benefit, perceived ease of use, perceived quality of service was positive and significant because the...

Ngày tải lên: 22/10/2015, 13:28

... EFFECTS OF CAPITAL STRUCTURE ON FIRM PERFORMANCE AND FIRM TRANSPARENCY: A STUDY OF VIETNAMESE ON- GOING FIRMS LISTED IN HO CHI MINH STOCK EXCHANGE (HOSE) In Partial Fulfillment of the Requirements ... financial transparency index and firm performance? Research Objectives Generally, this thesis is an empirical study of effects o...

Ngày tải lên: 22/10/2015, 11:32

... international companies in Ho Chi Minh City H4a Intrinsic factors are significantly correlated to general job satisfaction of employees at international companies in Ho Chi Minh City H50 Extrinsic factors ... companies in Ho Chi Minh City H50 Extrinsic factors are not significantly correlated to general job satisfaction of employees...

Ngày tải lên: 25/11/2014, 00:43

... process Apart from mastering new information about and knowledge of the language, social factors and personality traits are also important factors in L2 learning A second language is a) a communication ... Clement’s approach as a basis [5], and also inspired by Crookes and Schmidt’s approach of examining motivation at various conceptual levels [6], as well as other...

Ngày tải lên: 24/06/2015, 08:16

... influencing on apartment purchase decision of customers in HCMC ?  How is impact of these factors on apartment purchase decision of customers evaluated in HCM context? Understanding relationship ... especially in purchase of housing is a major goal of most people Firstly, price is one of important determinants of a household choice and buying de...

Ngày tải lên: 24/09/2015, 16:18

Ngày tải lên: 27/03/2015, 14:00

... factors affecting to employees’ motivation in hotel industry in Ho Chi Minh city? ” and determined level of affecting of each factor on motivation The result is there were four factors affecting to employees’ ... promotion are four factors which affecting to hotel employee’s motivation in Ho Chi Minh city context Keywords: employee motivatio...

Ngày tải lên: 01/06/2015, 20:09

... factors affected the psychology of customers of the decision to save money The subject Factors affecting the decision to choose to save money by individual clients in Nam Viet Commercial Joint ... products However, with the research Factors affecting the decision to choose to save money by individual clients in Nam Vie...

Ngày tải lên: 24/09/2015, 16:18

... out the factors affecting customer loyalty towards supermarkets in Ho Chi Minh City? (2) Measure the extent to which the factors affect the loyalty of customers towards supermarkets in Ho Chi Minh ... will affect the loyalty of customers to supermarkets in Ho Chi Minh City? (2) To what extent these factors affect the loyalty...

Ngày tải lên: 24/09/2015, 16:18

... CUSTOMER SATISFACTION AND LOYALTY AFTER SERVICE FAILURE AND RECOVERY A study in restaurant industry in Ho Chi Minh City of Vietnam In Partial Fulfillment of the Requirements of the Degree of ... evaluate the service failure recovery of restaurants in Ho Chi Minh City ? How does the customer satisfaction after service...

Ngày tải lên: 22/10/2015, 13:28

... FACTORS INFLUENCING INTENTION TO CONSUME FAST FOOD OF STUDENTS IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION In Marketing ... students in that region are target customer in this business; therefore this study was conducted to investigate "Factors influencing intention to con...

Ngày tải lên: 23/10/2015, 15:38