1 MARKETING managing profitable customer relationship
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining comes in two flavors—directed and undirected. Directed data mining ... the data mining effort itself. If we cannot measure the results of mining the data, then we can- not learn from the effort and there is no virtuous cycle. Measurements o...
Ngày tải lên: 07/04/2014, 11:16
Data For Marketing Risk And Customer Relationship Management_2 docx
... discuss customer data. This data is used to cross-sell, up-sell, and retain existing customers. And finally, I discuss several types of risk data. This is appropriate for both prospects and customers. Data ... preparing, and loading data. These are important and must be a standard and repeatable process, but what is the role of meta data? ã Central control repos...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_4 potx
... various forms of estimated income (inc_est3). I have created three forms for each model: inc_miss, inc_est3, and inc_low. These represent the original form after data clean-up (inc_est3) and two ... I have 22 forms of the variable estimated income. I have 20 continuous forms and 2 categorical forms. I will use logistic regression to find the best form or forms of the variable for...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_6 pot
... uncommon for a model to be developed on data from one source and to be used to score data from another source. In either case, key drivers can be identified and quantified to manage model performance ... LOGISTIC technique in SAS provides an option that creates a data set containing the coefficients and other critical information for scoring a new data set. Using PROC SCOR...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_8 pot
... pamsy. The two strongest forms are the natural form, psy_sq and pamsy13 (pamsy < 13). These two forms will be candidates for the final model. This process is repeated for the remaining 32 variables. ... values for pamsy. In the next step, I print out the values for the different deciles of pamsy to see why I have only 4 groups: proc print data= psydata; run; Page 208 ma...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_9 pptx
... considered high risk or in default and a sample of those customers who were still current and considered low risk. A high -risk customer was defined as any customer who was 90 days or more behind ... active only during the data step and must be declared by name for each new data step. The next step calculates the means for each of the 61 variables and creates an outp...
Ngày tải lên: 21/06/2014, 13:20
Data For Marketing Risk And Customer Relationship Management_12 doc
... to marketing, branding, and customers are being reinvented. Now customer data from Web page views to purchase and customer service data can be tracked on the Internet for such industries as packaged ... psychographics, geo-demographics, and prior purchase and promotion history. For customers, all of the above data sources could be used as predictors. For registered...
Ngày tải lên: 21/06/2014, 13:20
business and technology strategies for more-profitable customer relationships - vision for crm
... others and avoid considering CRM a technology issue. 2. How will organizations develop and implement a business vision for CRM? ã Define both enterprise and customer value propositions before charting ... prospects. Conclusions Ed Thompson Gartner CRM Vision: Business and Technology Strategies for More- Profitable Customer Relationships These slides are...
Ngày tải lên: 03/07/2014, 02:10
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 20 04 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 29 ... 24 25 26 27 28 October 20 04 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 24 31 18 19 20 21 22 23 3 025 26 27 28 29 S M T W T F S 7 8 9 1 2...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 1,850.2 5 23. 1 4,187.7 1 ,36 2 –110 –1,252 1,002 .3 23. 2 37 4.1 KINGS 6,257.9 1,769.4 14,1 63. 7 3, 515 37 6 3, 139 1,974.5 80.1 695.6 NASSAU 4,251.1 1,202.0 9,621.8 –1,116 37 1 745 2 93. 0 114.5 57.7 ... NOT_TM BRONX 1,850.2 4,710.8 1 ,36 1.8 –1 ,36 1.8 1,002 .3 3 93. 7 NOT BRONX 34 , 135 .8 86,9 13. 2 –1 ,36 1.8 1 ,36 1.8 54 .3 21 .3 The result is a set of chi-square value...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... is 100 percent wrong. As the 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 500 520 540 560 580 47 0 643 c07.qxd 3/8/ 04 11:36 AM Page 217 Artificial Neural Networks ... 56.6% 43 .4% 99 39.2% 60.8% 148 40 .4% 59.6% 57 27.0% 73.0% 44 0 27.9% 72.1% 218 < 0.18 < 4, 855 ≥ 88 ,45 5 67.3% 32.7% 110 66.0% 34. 0% 47 70....
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... 2 ,5, 3,4,1 2 ,5, 3,4,1 3 3,2 ,5, 4,1 3,2 ,5, 4,1 3,2 ,5, 4,1 4 4,1 ,5, 2,3 4,1 ,5, 2,3 4,1 ,5, 2,3 5 5,2,3,4,1 5, 2,3,4,1 5, 2,3,4,1 470643 c07.qxd 3/8/04 11:37 AM Page 2 45 Artificial Neural Networks 2 45 or down, ... $41.00 3 3 $39. 25 4 4 $39. 75 5 5 $40 .50 6 1 $40 .50 7 2 $40. 75 8 3 $41. 25 9 4 $42.00 10 5 $41 .50 470643 c08.qxd 3/8/04 11:14 AM Page 264 264...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... 170 180 Number Actual Predicted 1 3 5 7 9 111315 171 9212325 272 931 Day of Month Figure 12.13 Survival analysis can also be used for forecasting customer stops. The second component of a customer- level ... 65–69 yrs 1.93% 70 74 yrs 2. 97% 75 79 yrs 4.56% 80–84 yrs 7. 40% 85+ yrs 15.32% A life table is a good example of hazards. Infants have about a 1 in 1 37 chanc...
Ngày tải lên: 14/08/2014, 11:21
1 MARKETING managing profitable customer relationship
... with others Marketing is managing profitable customer relationship It is attracting new customers and retaining and growing current customers Kotler & Armstrong, 2008, 2 010 Marketing is ... for customers and build strong customer relationships in order to capture value from customers in return Kotler & Armstrong, 2 011 1. Marketing Definition 8 The unspecified on...
Ngày tải lên: 21/12/2014, 10:04
- data mining techniques for marketing sales and customer relationship management ebook
- data mining techniques for marketing sales and customer relationship management download
- data mining techniques for marketing sales and customer relationship management
- data mining techniques for marketing sales and customer relationship management pdf