tarpley - surviving the cataclysm; your guide through the worst financial crash in history (1999)

... back to its purest form, www.yahoo.com/, and see if you can navigate to the page’s new location that way. 3. Finally, if a site we’ve hailed as an example of creative excellence or touted as a ... and thanks to Peyo Almqvist, Derek Powazek, Josh Davis, Heather Champ, Daniel Bogan, Craig Hockenberry, Lance Arthur, Michael Cina, Heather Hesketh, Dave Linabury, Dan Licht, Brian Alvey...

Ngày tải lên: 03/07/2014, 08:20

... expo- nents, and you can read what he has to say at www.useit.com. To Usabil- ity fans, anything that impedes access to the data is bad; anything that momentarily confuses even a single user is bad; and ... innovation and creative rule-breaking that sometimes leads to greatness. 11 Taking Your Talent to the Web 03 0732 CH01 4/24/01 11:14 AM Page 11 HTML was as simple as...

Ngày tải lên: 03/07/2014, 08:20

... freaks can broadcast their theories to a global audience. Free online services, such as Alta Vista’s Babelfish (babelfish.altavista.com) translate text on the Web into a variety of languages. These ... with a programming language initially called LiveScript and eventually renamed JavaScript. Besides being easy to learn (at least, as far as programming languages go), JavaScript made...

Ngày tải lên: 03/07/2014, 08:20

... down, it also means that PCs have no standard hardware gamma correction. Typically, their System Gamma is estimated at 2.4— darker than Macintosh. In practice, PC gamma can be all over the place, but ... 57 There are three ways for Mac-based web designers to compensate for gamma issues. The simplest is to download and install GammaToggle FKEY (www.acts.org/ roland/thanks/), a $...

Ngày tải lên: 03/07/2014, 08:20

... contextual, user-driven navigational elements throughout the page. Both the photograph and the text description of a blue parka can serve as links to more detailed photographs and information or to an ... clinical object. There are many tools to help you bring humanity and warmth to the Web. Appropriate Graphic Design Interactivity can go a long way toward simulating the...

Ngày tải lên: 03/07/2014, 08:20

... visitors from the lobby to the elevator bank. Subtle visual hints cue a building’s visitors as to which areas of an office are open to the public, and which are private. Folks can find their way to ... crucial on a web page. The logical separation of chunks of information helps engage read- ers and maintain their interest. Designers can use paragraphs, section breaks, and li...

Ngày tải lên: 03/07/2014, 08:20

... Part II 4/24/01 11:17 AM Page 110 107 Taking Your Talent to the Web ney’s customer anyway. A certain elitism was as much as part of the inter- face as it is of the store. The Barney’s site may ... it. Interfaces that look and act like the brand and that guide the right audi- ence to the most important content or transactions form the foundation for the best...

Ngày tải lên: 03/07/2014, 08:20

... technicians, HTML technicians, geeks, and many other things, are folks who do a job similar to that of the studio people in an ad agency. As studio people take an art 131 Taking Your Talent to the ... is a web standard that lets these other standards “talk to each other” to perform actions. (For more about this, see Chapter 11.) With the increasing specialization of...

Ngày tải lên: 03/07/2014, 08:20

... Web’s strength as a searchable database to convey brand attributes. 141 Taking Your Talent to the Web 09 0732 CH06 4/24/01 11:18 AM Page 141 A project manager will join the team if she has not already ... You can’t assume that the client’s photography is up to snuff. You may need to budget for a good shooter, conversion from photography to digital images, and a...

Ngày tải lên: 03/07/2014, 08:20

... expectations, the design team also may show these comps to the client for approval. 163 Taking Your Talent to the Web 10 0732 CH07 4/24/01 11:19 AM Page 163 “knows” what other tags on the page are ... standard toward which the Web is evolving. (Technically, XML is a meta-language. That is, it is a set of rules for creating languages. HTML is a markup language ba...

Ngày tải lên: 03/07/2014, 08:20

... purposes. After all, when visitors click in a menu area, we want the content they’ve chosen to show up in the content frame—not in the menu frame. Assigning a target name to each 193 Taking Your Talent ... allow you to present a menu bar that stays in place while content frames change. They also enable you to create layouts where, for instance, your content will...

Ngày tải lên: 03/07/2014, 08:20

... hopelessly inadequate and invariably reveal the rabbits hiding in a web magician’s hat. But the article nihilistically concludes that all color palettes and traditional methods are meaningless in the chaos ... “Gamma, Gamma, Hey!” in Chapter 2, “Designing for the Medium.”) Preparing Typography Photoshop, together with Illustrator, enables you to prepare typographic images for...

Ngày tải lên: 03/07/2014, 08:20

... instance, if you wish to animate an arrow, you can draw the arrow on one layer in Photoshop then jump to ImageReady and open the animation palette. Create a new frame and drag the arrow manually ... format is like a nervous reader who keeps skipping ahead— from paragraph one to paragraph five, then back to paragraph one. Inter- laced GIFs load in a parallel rather than line...

Ngày tải lên: 03/07/2014, 08:20

... preceding discussion). Photoshop and Illustrator are also used to create assorted nav- igational elements such as arrows and buttons. The larger and more com- mercial the site, the greater the pressure to create uniquely ... green halo. That is improper anti-aliasing. What have we learned? Always anti-alias against the color you expect to use in the finished web page. How do...

Ngày tải lên: 03/07/2014, 08:20

... " ;the countdown to the crash has begun. We are paying the price today for the creation, during the past two years, especially in the United States, of the biggest financial bubble in human history. " ... to the highest price on these bonds in recent history. By Friday, October 29, the last trading day in the month, the interest rate on 30-year...

Ngày tải lên: 03/11/2014, 18:32