tarpley - surviving the cataclysm; your guide through the worst financial crash in history (1999)
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1 ppt
... back to its purest form, www.yahoo.com/,
and see if you can navigate to the page’s new location that way.
3. Finally, if a site we’ve hailed as an example of creative excellence or touted as a ... and thanks to Peyo Almqvist, Derek Powazek, Josh Davis, Heather Champ, Daniel Bogan, Craig
Hockenberry, Lance Arthur, Michael Cina, Heather Hesketh, Dave Linabury, Dan Licht, Brian Alvey...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2 ppt
... expo-
nents, and you can read what he has to say at www.useit.com. To Usabil-
ity fans, anything that impedes access to the data is bad; anything that
momentarily confuses even a single user is bad; and ... innovation and
creative rule-breaking that sometimes leads to greatness.
11
Taking Your Talent to the Web
03 0732 CH01 4/24/01 11:14 AM Page 11
HTML was as simple as...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3 pdf
... freaks
can broadcast their theories to a global audience.
Free online services, such as Alta Vista’s Babelfish (babelfish.altavista.com)
translate text on the Web into a variety of languages. These ... with a programming language initially called
LiveScript and eventually renamed JavaScript. Besides being easy to learn
(at least, as far as programming languages go), JavaScript made...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4 pdf
... down, it also means that PCs have no standard hardware
gamma correction. Typically, their System Gamma is estimated at 2.4—
darker than Macintosh. In practice, PC gamma can be all over the place,
but ... 57
There are three ways for Mac-based web designers to compensate for
gamma issues.
The simplest is to download and install GammaToggle FKEY (www.acts.org/
roland/thanks/), a $...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx
... contextual, user-driven navigational elements throughout the
page. Both the photograph and the text description of a blue parka can
serve as links to more detailed photographs and information or to an ... clinical object. There are many tools to help you bring
humanity and warmth to the Web.
Appropriate Graphic Design
Interactivity can go a long way toward simulating the...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6 ppsx
... visitors from the lobby to the elevator bank. Subtle
visual hints cue a building’s visitors as to which areas of an office are open
to the public, and which are private. Folks can find their way to ... crucial on a web
page. The logical separation of chunks of information helps engage read-
ers and maintain their interest. Designers can use paragraphs, section
breaks, and li...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot
... Part II 4/24/01 11:17 AM Page 110
107
Taking Your Talent to the Web
ney’s customer anyway. A certain elitism was as much as part of the inter-
face as it is of the store. The Barney’s site may ... it.
Interfaces that look and act like the brand and that guide the right audi-
ence to the most important content or transactions form the foundation
for the best...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx
... technicians, HTML
technicians, geeks, and many other things, are folks who do a job similar
to that of the studio people in an ad agency. As studio people take an art
131
Taking Your Talent to the ... is a web standard that lets these other
standards “talk to each other” to perform actions. (For more about this, see
Chapter 11.)
With the increasing specialization of...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9 doc
... Web’s
strength as a searchable database to convey brand attributes.
141
Taking Your Talent to the Web
09 0732 CH06 4/24/01 11:18 AM Page 141
A project manager will join the team if she has not already ... You can’t assume that the
client’s photography is up to snuff. You may need to budget for a good shooter,
conversion from photography to digital images, and a...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps
... expectations, the design team also
may show these comps to the client for approval.
163
Taking Your Talent to the Web
10 0732 CH07 4/24/01 11:19 AM Page 163
“knows” what other tags on the page are ... standard toward which the Web is
evolving. (Technically, XML is a meta-language. That is, it is a set of rules
for creating languages. HTML is a markup language ba...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pptx
... purposes. After all, when visitors
click in a menu area, we want the content they’ve chosen to show up in
the content frame—not in the menu frame. Assigning a target name to each
193
Taking Your Talent ... allow you to present a menu bar that stays in place while
content frames change. They also enable you to create layouts where, for
instance, your content will...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12a docx
... hopelessly
inadequate and invariably reveal the rabbits hiding in a web magician’s hat.
But the article nihilistically concludes that all color palettes and traditional
methods are meaningless in the chaos ... “Gamma, Gamma, Hey!” in Chapter 2,
“Designing for the Medium.”)
Preparing Typography
Photoshop, together with Illustrator, enables you to prepare typographic
images for...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12b docx
... instance, if you wish to animate an arrow, you can draw the arrow on
one layer in Photoshop then jump to ImageReady and open the animation
palette. Create a new frame and drag the arrow manually ... format is like a nervous reader who keeps skipping ahead—
from paragraph one to paragraph five, then back to paragraph one. Inter-
laced GIFs load in a parallel rather than line...
Taking Your Talent to the Web: A Guide for the Transitioning Designer- P13 doc
... preceding
discussion). Photoshop and Illustrator are also used to create assorted nav-
igational elements such as arrows and buttons. The larger and more com-
mercial the site, the greater the pressure to create uniquely ... green halo.
That is improper anti-aliasing. What have we learned? Always anti-alias
against the color you expect to use in the finished web page.
How do...
tarpley - surviving the cataclysm; your guide through the worst financial crash in history (1999)
...
" ;the countdown to the crash has begun. We are paying the price today for the creation, during the
past two years, especially in the United States, of the biggest financial bubble in human history. " ... to the highest price on these
bonds in recent history. By Friday, October 29, the last trading day in the month, the
interest rate on 30-year...
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